Dir, Product Marketing at Lattice Semiconductor in San Jose, CA

Job description

Lattice Overview There is energy here…energy you can feel crackling at any of our international locations. It’s an energy generated by enthusiasm for our work, for our teams, for our results, and for our customers. Lattice is a worldwide community of engineers, designers, and manufacturing operations specialists in partnership with world-class sales, marketing, and support teams, who are developing programmable logic solutions that are changing the industry. Our focus is on R&D, product innovation, and customer service, and to that focus, we bring total commitment and a keenly sharp competitive personality. Energy feeds on energy. If you flourish in a fast paced, results-oriented environment, if you want to achieve individual success within a “team first” organization, and if you believe you can contribute and succeed in a demanding yet collegial atmosphere, then Lattice may well be just what you’re looking for. Job Description: The Director of Product Marketing to lead the strategy and go-tomarket execution for one of our most strategic product lines. As part of the Marketing organization, this leader will own the product line vision and positioning, translate deep technical capability into clear customer value, and serve as the senior cross-functional voice that aligns engineering, sales, and executive leadership around a shared plan. This is a high-impact opportunity for an experienced product marketing leader to shape how a flagship Lattice product line competes and wins, to inspire multidisciplinary teams, and to build the customer relationships and market presence that drive sustained, profitable growth. Key Accountabilities: Own the product marketing strategy and go-to-market plan for the product line, defining the objectives, positioning, and metrics that measure success. Define the technical and business requirements that ensure new products reach the market complete and competitive, and direct execution across the multifunctional product development team. Establish the messaging and value proposition for the product line and its product families, ensuring a clear, differentiated, and consistent narrative across all customer-facing channels. Set and own the pricing strategy for the product line, partnering with the pricing team to monitor and adjust pricing for competitiveness and margin. Serve as the senior product line spokesperson to the executive team, reporting on performance, market dynamics, and strategic direction, and helping to shape investment and roadmap decisions. Partner with sales, customers, and engineering to assess and recommend the course of action on strategic sales and customer requests, balancing customer needs with business priorities. Champion the voice of the customer and the field, translating customer and sales feedback into a prioritized, forward-looking product roadmap. Represent the product line externally as a thought leader with key customers, partners, and industry analysts, and at industry events. Provide strategic leadership and mentorship across the extended product marketing team, fostering a collaborative and inclusive culture. Pay & Benefits Consistent with Lattice Semiconductor values and applicable law, we provide the following information to promote pay transparency and equity. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline, and our compensation range reflects the cost of labor in the U.S. geographic market based on the location of the role. Pay within these ranges varies and depends on job-related knowledge, skills, and relevant work experience. For candidates who receive and offer, the starting salary will vary based on various factors including, but not limited to, such qualifications as, skill level, competencies, and work location. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. Base Pay Range 254382.04 In addition to base pay, this