Digital Marketing Specialist - University Public Relations at University of Wyoming in Laramie, WY

Job description

Join Our Campus Community! Thank you for your interest in joining the University of Wyoming. Our community thrives on the contributions of talented and driven individuals who share in our mission, vision, and values. If your expertise and experience align with the goals of our institution, we would be thrilled to hear from you. We encourage you to apply and become a valued member of our vibrant campus community today! Why Choose Us? At the University of Wyoming, we value our employees and invest in their success. Our comprehensive benefits package is designed to support your health, financial security, and work-life balance. Benefits include: Generous Retirement Contributions: The State contributes 15.19% of your gross salary, and you contribute 3.93%, totaling 19.12% toward your retirement plan. Exceptional Health & Prescription Coverage: Enjoy access to medical, dental, and vision insurance with competitive employer contributions, that include 4 deductible options to suit your needs . Paid Time Off: Benefit from ample vacation, sick leave, paid holidays, and paid winter closure. Tuition Waiver: Employees and eligible dependents can take advantage of tuition waivers, supporting continuous education and professional growth. Wellness and Employee Assistance Programs: Stay healthy with wellness initiatives, counseling services, and mental health resources. At the University of Wyoming , we are committed to creating a supportive and enriching workplace. To learn more about what we offer, please refer to UW’s Benefits Summary . JOB TITLE: Digital Marketing Specialist - University Public Relations JOB PURPOSE: Develop, implement and evaluate strategic digital marketing and communications for the Office of the President. Create and manage relevant, engaging content across digital channels to advance University priorities, strengthen reputation and engage key audiences. Provide expertise in data-informed strategy, content planning and performance evaluation to continuously improve presidential communications and stakeholder engagement. ESSENTIAL DUTIES AND RESPONSIBILITIES: Develop and implement strategic digital marketing and content plans for the Office of the President, aligning communications with university priorities and key audiences. Create and produce engaging digital content, including graphics, photography, video, written content and presidential multimedia projects. Manage presidential social media accounts, website content and digital campaigns, including initiatives, events, appearances and podcasts. Establish and evaluate performance metrics and analytics to measure effectiveness and recommend improvements to digital communications. Lead content planning and strategy meetings with the President and collaborate with executive leadership, Institutional Marketing and campus partners. Provide expertise and recommendations on digital strategy, audience engagement, emerging platforms and communication best practices. Monitor audience engagement and manage or appropriately escalate sensitive communications to support accuracy and protect the university’s reputation. Manage multiple projects, content calendars and deadlines, including occasional evening or weekend coverage of presidential activities. SUPPLEMENTAL FUNCTIONS: Maintain organized digital content, campaign assets, analytics reports and related records. Assist with presentations, briefing materials and other communications supporting presidential initiatives. Stay current on emerging digital marketing tools, platforms, trends and best practices. Provide support for special events, university initiatives and other Institutional Marketing projects as needed. Perform other marketing and communications duties as assigned. COMPETENCIES: Attention to Detail Innovation Formal Presentation Skills Influence Visionary Leadership Independence MINIMUM QUALIFICATIONS: Education: Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Journalism, Digital