Digital Marketing Specialist at Axos Financial in San Diego, CA

Job description

Axos Bank Target Range: $25.00/Hr. - $32.00/Hr. Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education. Eligible for an Annual Discretionary Cash Bonus Target: 10% Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10% These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets. About This Job Axos Bank is hiring a Digital Marketing Specialist, Paid Marketing, to drive excellence in the Banking industry. Collaboration, relationship-building, and a growth mindset are crucial for success in this role, as you'll closely collaborate with various teams to achieve results. Your expertise in paid search, paid social, paid media, and analytics will be pivotal in defining and implementing strategies that resonate with our target audience and drive conversions. If you're ready to contribute to a team that values creativity, innovation, and excellence, we encourage you to apply for the Digital Marketing Specialist position. Responsibilities: ROI-Focused Paid Media Campaigns : Develop and execute innovative paid media campaigns with a focus on maximizing return on investment (ROI) Collaborate Across Departments : Work Closely with various departments to ensure alignment of campaign strategies and goals Budget Management : Manage Digital ad buys to adhere to monthly and annual budgets while optimizing performance Optimization and Analysis : Analyze opportunities for optimization across multiple platforms (SEM, Paid Social, native Advertising, Display, Programmatic) and implement effective solutions Keyword Analysis and Recommendations : Conduct comprehensive keyword analysis, create target lists, and provide recommendations for Paid Media Optimizations & Opportunities Performance Evaluation : Define, measure, and evaluate campaign results, providing actionable insights to partners and stakeholders. Utilize data visualization tools to create reports and dashboards that effectively communicate campaign performance and insights to stakeholders Stakeholder Relationship Management : Develop and maintain relationships with internal and external stakeholders to support business objectives and advocate for marketing initiatives Reporting : Generate detailed campaign performance reports for internal stakeholders, including insights and recommendations for future strategies Brand Compliance : Ensure all marketing work adheres to brand standards and meets compliance requirements Support overall marketing strategy and goals by assisting with ad hoc projects and initiatives as needed Requirements: Bachelor’s degree in marketing, communications, digital media, or related field 3+ years of digital marketing experience, including paid search, social, and display campaigns; agency experience preferred Experience managing digital campaigns with budgets over $1M annually. Comprehensive knowledge of paid media networks (e.g., Search, Meta, LinkedIn, Twitter) and algorithms Preferred: Proficient in implementing tracking mechanisms and analytics tools for monitoring customer interactions and behavior Demonstrated ability to prioritize tasks and maximize business impact. Exceptional organizational skills, including strong attention to detail, and the ability to complete tasks on schedule with minimal supervision Strong attention to detail and organizational abilities Quick learner with the ability to grasp technical information rapidly Axos Employee Benefits May Include: Medical, Dental, Vision, and Life Insurance Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year) HSA or FSA account and other voluntary benefits 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading About Axos Born digital-first, Axos delivers financial tools and services that allow indi