Digital Marketing & Social Media Coordinator, iRoofing at Porch Group

Job description

Porch Group is a leading vertical software and insurance platform and is positioned to be the best partner to help homebuyers move, maintain, and fully protect their homes. We offer differentiated products and services, with homeowners insurance at the center of this relationship. We differentiate and look to win in the massive and growing homeowners insurance opportunity by 1) providing the best services for homebuyers 2) led by advantaged underwriting in insurance 3) to protect the whole home. As a leader in the home services software-as-a-service (“SaaS”) space, we’ve built deep relationships with approximately 30 thousand companies that are key to the home-buying transaction, such as home inspectors, mortgage companies, and title companies. In 2020, Porch Group rang the Nasdaq bell and began trading under the ticker symbol PRCH. We are looking to build a truly great company and are JUST GETTING STARTED. Job Title: Digital Marketing & Social Media Coordinator Location: Colombia Workplace Type: Remote This role is employed through RemoFirst, Porch Group's Employer of Record partner in Colombia. Your employment will be legally administered through RemoFirst, while your day-to-day work is led by Porch Group." Job Summary The future is bright for the Porch Group, and we’d love you to be a part of it as a Digital Marketing & Social Media Coordinator As our Digital Marketing & Social Media Coordinator, you'll help bring the iRoofing brand to life across LinkedIn, Facebook, Instagram, YouTube, TikTok, and other relevant digital channels. You'll create engaging content, manage our social communities, support product launches and events, and help plan and execute paid advertising campaigns across Meta and Google Ads. You'll also be comfortable stepping in front of the camera to create authentic, engaging content for the iRoofing brand, from quick social videos and product highlights to event coverage and industry-focused content. This is a hands-on role for someone who enjoys both the creative side of marketing and the analytical side of improving campaign performance. What You Will Do As A Digital Marketing & Social Media Coordinator Social Media & Content Develop and manage iRoofing's social media content calendar. Create engaging content including posts, graphics, reels, short-form videos, stories, and other digital content. Appear on camera and help create engaging, personality-driven video content for iRoofing's social channels. Develop creative concepts, hooks, scripts, and ideas for short-form video content. Write compelling captions and marketing copy that reflect the iRoofing brand and speak to roofing professionals. Turn product features, customer stories, industry trends, company news, and educational topics into engaging content. Manage daily posting, comments, messages, mentions, and community engagement. Identify relevant social media and roofing industry trends and find creative ways for iRoofing to participate in the conversation. Monitor competitor activity and identify opportunities to differentiate the iRoofing brand. Capture photos and video content at trade shows, events, customer visits, and company activities. Interview customers, team members, partners, and industry professionals to create engaging social content. Paid Digital Campaigns Help plan, launch, manage, and optimize paid advertising campaigns across Meta Ads and Google Ads. Develop campaign audiences, messaging, creative concepts, and calls to action in collaboration with the marketing team. Monitor campaign budgets and performance. Test different audiences, creative, messaging, and campaign approaches to improve results. Track key campaign metrics such as impressions, clicks, leads, conversions, cost per lead, and return on advertising spend. Identify opportunities to improve campaign performance based on data. Support retargeting and lead-generation campaigns that help move prospects through the marketing funnel. Coordinate landing pages, creative