Digital Marketing Manager, Breast Surgery at Becton Dickinson in Warwick, RI

Job description



 We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 Job Description Digital Marketing Manager, Breast Surgery Position Summary The Global Digital Marketing Manager is responsible for leading and executing GalaFLEX's international digital marketing strategy while supporting the day-to-day deployment of digital programs across global markets. This role serves as the primary owner of the international digital ecosystem, partnering with regional marketing, commercial teams, medicais affairs, and external agencies to drive awareness, engagement, surgeon education, lead generation, and market adoption. The position combines strategic leadership with hands-on execution, ensuring consistent, compliant, and customer-centric experience across websites, social media, email marketing, digital education platforms, omnichannel campaigns, and international marketing assets. Key Responsibilities Global Digital Strategy & Governance Develop and execute the international digital marketing strategy for GalaFLEX. Establish digital best practices, governance, and channel guidelines across regions. Identify opportunities to increase surgeon engagement, customer education, and product adoption. Partner with regional teams to align digital initiatives with business priorities. Website & Digital Experience Management Own and manage all international GalaFLEX websites and landing pages. Coordinate content updates, translations, localization, and approvals with the regions. Optimize website performance, SEO, user experience, and lead generation pathways. Ensure compliance with privacy, regulatory, and corporate requirements. Omnichannel Campaign Execution Plan, deploy, and track international omnichannel marketing campaigns. Coordinate campaign implementation across email, web, social media, events, and educational platforms. Support customer journey mapping and marketing automation initiatives. Collaborate with regional marketers to localize and execute campaigns. Social Media Management Manage the international GalaFLEX social media strategy. Coordinate campaign launches, congress promotions, and educational initiatives. Monitor engagement and recommend optimization opportunities. Content & Asset Management Serve as owner of the international GalaFLEX digital asset library. Manage localization and adaptation of marketing materials for international markets. Ensure content remains current, compliant, and aligned with brand standards. Coordinate new content development with internal stakeholders and agencies. Surgeon Education & Digital Learning Support digital education initiatives, webinars, virtual events, and on-demand learning programs. Partner with Medical Affairs and KOLs to expand global educational reach. Develop digital engagement strategies that increase participation and customer interaction. Analytics & Reporting Establish and track KPIs across all digital channels. Develop dashboards and regular business performance reports. Analyze campaign effectiveness and customer engagement trends & insights. Provide recommendations that improve ROI and business impact. Agency & Vendor Management Manage relationships with digital agencies and external partners. Oversee project timelines, budgets, and deliverables. Ensure brand, compliance, and performance expectations are met. Regional Marketing Support Act as the primary digital marketing resource for international markets. Train and support regional marketers on digital platforms, tools, and best practices. Facilitate sharing of successful campaigns and innovative digital approaches acro