Digital Marketing Manager at Arc'teryx in Goyang

Job description

Your Opportunity at ARC’TERYX: In support of our brand and commercial growth strategy, you are responsible for shaping Arc’teryx Korea’s presence across the evolving digital ecosystem, with a focus on social media, digital content, and paid media activation. You have a strong grasp of social and digital trends, culturally relevant storytelling, channel objectives, and brand voice. In this role, you will set the vision and roadmap for our local digital channels, combining strategic thinking with guest experience, content strategy, and tactical execution. You will lead the strategic and creative direction for social and digital content, translating Global and APAC brand direction into locally relevant stories and experiences that connect with our guests and communities in Korea. You will manage agency partners and work cross-functionally to ensure organic and paid activity work together effectively, using audience and performance insights to continually strengthen our content, channel strategy, and overall digital impact. Meet Your Future Team: The Korea Marketing team is the connection between our guests, our communities, and the Arc’teryx brand through content and experiences. We work closely with Global and APAC cross funtioncal teams, athletes and ambassadors, creators, and agency partners to bring the Arc’teryx brand to life in ways that are locally relevant, culturally meaningful, and true to who we are. The Digital Marketing Manager is part of the Arc’teryx Korea Marketing team, reporting directly to the Sr Marketing Manager Korea. As the Digital Marketing Manager, you will be the digital and social subject-matter lead within the Korea Marketing team, connecting our brand stories across organic social, digital content, creators, and paid media. You will bring insights from Korea’s audiences and digital landscape back into the broader organization while ensuring our local execution remains connected to the global Arc’teryx brand. If you were the Digital Marketing Manager now, here are some of the core activities you would be doing: Social Media & Content Strategy • Own Korea’s social media and digital content ecosystem (Kakao, Naver, Instagram etc.) and build strategy translating Global and APAC direction into locally relevant storytelling • Lead the integrated social and digital content calendar across brand campaigns, product launches, athletes and ambassadors, community, retail, and key cultural moments • Identify emerging social trends, formats, platforms, and audience behaviors to strengthen brand relevance and engagement in Korea • Oversee content development from briefing and production through publishing, ensuring strong brand voice and creative quality Community, Creators & Partnerships • Build meaningful digital engagement through community management, social listening, and culturally relevant conversations. • Partner with the Community team to translate athlete, ambassador, and grassroots initiatives into compelling digital storytelling. • Identify and manage relevant creators and digital partners, overseeing briefs, deliverables, usage requirements, content quality, and performance. Paid Media & Campaign Activation • Lead upper- and mid-funnel digital activation, building awareness, consideration, engagement, and qualified traffic through paid social and selected digital channels. • Partner with the eCommerce team to connect upper- and mid-funnel activity with lower-funnel priorities, ensuring a cohesive customer journey from brand storytelling through to conversion. • Work with media agencies to develop and optimize audience, channel, creative, and investment strategies aligned with campaign and business objectives. • Connect organic and paid strategies by identifying strong content for amplification and applying learnings across channels. • Monitor campaign performance and budget pacing, providing recommendations to improve effectiveness and investment Performance & Insights • Define and track KPIs across soc