Digital Marketing Coordinator at Lincoln International in Mumbai

Job description

Lincoln International, Inc. (NYSE: LCLN) is a trusted investment banking advisor to business owners and senior executives of leading private equity firms and their portfolio companies and to public and privately held companies. Our services include mergers and acquisitions advisory, private funds and capital markets advisory, and valuations and fairness opinions. The global enterprise is comprised of a tightly integrated team of more than 1,400 professionals in more than 30 offices in 14 countries, offering an unobstructed perspective on the global private capital markets, backed by superb execution and a deep commitment to client success. With extensive industry knowledge and relationships, timely market intelligence and strategic insights, we forge deep, productive client relationships that endure for decades. Connect with us to learn more at www.lincolninternational.com . At Lincoln International, we know that the success of our global organization is a direct outcome of the strength of our people. We encourage diversity of thought and create talent density by attracting, retaining and engaging high performers from all demographics, backgrounds and perspectives. We value diversity, equity and inclusion as a catalyst to foster innovation and creative problem solving, access the best candidates and adapt to a highly dynamic, competitive environment. We know that employing a diverse team and valuing the unique perspectives of our people allows us to better understand and serve the needs of our clients. Lincoln International is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We encourage you to read more about our commitment to diversity and Environmental, Social & Governance (ESG) efforts . Lincoln International follows a hybrid work structure with an emphasis on in office collaboration. Our employees work in our offices Monday through Thursday each week, with the option to work remotely or from the office on Fridays. Duties & Responsibilities: Lincoln International is seeking an experienced Digital Marketing Coordinator with the technical expertise to own email marketing, website content and supporting marketing systems. This individual will combine advanced Salesforce Marketing Cloud Engagement skills with an analytical approach to data, troubleshooting and process improvement. Working with the global Marketing team, the Coordinator will deliver campaigns, maintain digital platforms and identify issues before they affect the business. The role requires at least five years of relevant experience and the judgment to prioritize work, resolve problems and improve processes with limited supervision. Key Responsibilities include: The Digital Marketing Coordinator will maintain reliable digital marketing operations, use data to guide improvements and reduce repetitive work through practical automation. The Coordinator gives the Marketing team dependable technical ownership, stronger use of data and capacity to improve how digital marketing is completed. Salesforce Marketing Cloud and Email Marketing Build, manage and optimize email campaigns, audience segments and customer journeys in Salesforce Marketing Cloud Engagement. Develop and maintain responsive email templates using HTML and CSS, with attention to accessibility and compatibility across email clients and devices. Use AMPscript and Server-Side JavaScript (SSJS) to support personalization, dynamic content and marketing automation. Write and maintain SQL queries for audience segmentation, data validation and campaign reporting; manage data extensions and automated workflows. Support Salesforce CRM integration through Marketing Cloud Connect, including synchronized data, audience workflows and investigatio