Digital Marketing Associate at AeroVironment in Arlington, VA

Job description

Worker Type Regular Job Description Summary The Digital Marketing Associate will support internal communications and corporate website management for AV, helping keep employees informed and engaged while ensuring website content remains accurate, current, and aligned with AV’s brand standards. Reporting to the Marketing Director, this part-time role will focus primarily on developing and publishing internal communications, maintaining content on AV’s SharePoint intranet, and supporting employee engagement initiatives. The position will also manage routine content updates to AV’s corporate website using WordPress, coordinating with internal stakeholders to ensure timely and accurate information across digital channels. The ideal candidate is a strong writer and detail-oriented digital content professional who is comfortable working across content management systems, managing multiple requests, and collaborating with stakeholders throughout the organization. This is a part-time position averaging 20 hours per week. Position Responsibilities Internal Communications Develop, edit, proofread, and publish internal communications, including bi-weekly company newsletter, department updates, and other company-wide communications. Maintain and update AV’s SharePoint intranet, including news posts, pages, links, resources, and employee-facing information. Support the development and distribution of employee newsletters, including gathering content, coordinating reviews and approvals, formatting, and publishing. Assist with communications supporting company-wide initiatives, employee engagement programs, culture initiatives, organizational announcements, and town halls. Collaborate with Marketing & Communications team members and cross-functional stakeholders to gather information and develop clear, timely, and engaging content. Maintain editorial calendars, publication schedules, and project trackers to support consistent communications and timely delivery. Create and update basic graphics, visual assets, and presentation materials using Canva and/or Adobe Creative Suite. Review internal communications channels regularly to identify outdated information, broken links, and opportunities to improve content organization and the employee experience. Assist with monitoring employee feedback and engagement metrics to identify opportunities to improve communications effectiveness. Ensure internal communications are accurate, consistent, appropriately reviewed, and aligned with AV’s brand voice and messaging. Website Management Assist in routine content updates to AV’s corporate website using WordPress, including editing and publishing web copy, updating images, maintaining links, and revising existing pages. Coordinate website updates with Marketing, Product Marketing, Creative, and other internal stakeholders to ensure content is accurate, approved, and published on schedule. Conduct website quality assurance reviews, checking formatting, links, images, page layouts, and overall content accuracy. Monitor basic website analytics and assist with reporting on page performance, traffic, and engagement as needed. Identify opportunities to improve website content management processes, publishing efficiency, and the overall digital experience. Basic Qualifications (Required Skills & Experience) Bachelor’s degree or current upperclassman (Senior) pursuing a degree in Marketing, Communications, Digital Media, or a related field. Working knowledge of Microsoft SharePoint and WordPress, including the ability to navigate content management interfaces and update, format, and publish digital content. Strong writing, editing, proofreading, and verbal communication skills, with the ability to translate information into clear, concise, and engaging content. Experience creating, editing, or publishing digital content for websites, intranets, newsletters, or other communications channels through academic projects, internships, or professional experience. Profici