Digital Loyalty Journey Lead at Yum! Brands in Irvine, CA

Job description

Who is Taco Bell? Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 7,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands . Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. About the Job: As the Loyalty Journey Lead, you will help grow Taco Bell Rewards by identifying customer friction and executing test-and-learn initiatives across acquisition, onboarding, engagement, and re-engagement. You will lead a cross-functional working squad to turn customer insights into practical experiments, capture learnings, and recommend opportunities to expand successful approaches. Sitting at the intersection of marketing, digital product, technology, analytics, operations, and customer experience, you will lead a sprint-based test-and-learn approach that brings together the right partners to solve high-value customer and business problems. Working within the loyalty innovation roadmap, you will help develop and manage the journey roadmap and experimentation backlog, prioritize opportunities based on customer impact and business value, and guide initiatives from problem definition and ideation through testing, measurement, and scaled deployment. This role calls for a hands-on marketer who combines curiosity about customer behavior, analytical problem solving, organized project execution, and collaborative ways of working. You will help frame test hypotheses, remove execution barriers, and synthesize results into clear recommendations for your manager, working teams and leadership. This role will play a critical role in advancing one of Taco Bell's most important growth priorities. The Day-to-Day: • Coordinate the cross-functional Loyalty Growth Squad, organizing working sessions, clarifying owners and next steps, and keeping partners across Marketing, Digital Product, Technology, Analytics, Operations, Media, and CRM aligned on agreed initiatives. • Maintain and organize the experimentation backlog, translating customer insights, behavioral data, and partner ideas into documented hypotheses and potential tests for prioritization with the Head of Loyalty. • Facilitate sprint planning and execution, tracking deliverables, timelines, dependencies, resource needs, and success measures against agreed priorities. • Review customer analytics and journey insights with Analytics partners to surface friction points, unmet needs, and audience opportunities for further exploration. • Develop test briefs, hypotheses, KPIs, and measurement requirements in partnership with Analytics; document results and actionable learnings. • Support the handoff of successful tests to marketing, product, technology, and operations owners, documenting playbooks, requirements, and lessons that can inform scaling decisions. • Partner in product and experience discovery when new capabilities are needed, gathering customer problems, business requirements, and test learnings for consideration by product and technology roadmap owners. • Apply agile and test-and-learn practices within the