Digital Experimentation Strategist (Minneapolis preferred, remote eligible) at General Mills in Corporate Headquarters

Job description

COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.​ 
 JOB OVERVIEW General Mills is looking for a curious, creative Digital Experimentation Strategist to help us learn faster by planning and activating digital ad tests that generate real consumer and business insight. This role sits within a fast-moving team focused on new product innovation, experimentation, and new ways to connect media, DTC, commerce, and emerging technology. In this role, you will partner with cross-functional teams to bring experiments to life— translating a hypothesis into a test, coordinating the digital experience and media plan, managing the details required to launch, and turning results into clear recommendations. You will play a key role in helping teams test and learn while staying close to evolving consumer behavior, platform shifts, and the future of digital marketing. KEY ACCOUNTABILITIES Translate business questions into practical test plans across media, messaging, audience, and creative variables Design and execute social media advertising campaigns that help teams quickly test hypotheses and generate actionable insights Analyze campaign results, synthesize findings, and share clear recommendations with project teams and stakeholders Coordinate with designers on the creation and execution of digital assets, including ad creative, DTC websites, and landing pages Stay closely connected with key cross-functional partners across Brand, Insights, R&D, and Marketing on business priorities and experimentation needs Monitor digital trends, emerging platforms, and best practices to bring fresh thinking, new ideas, and pilot opportunities into the team’s work Contribute to a culture of curiosity, agility, collaboration, and continuous learning across the team and our cross-functional partners MINIMUM QUALIFICATIONS Bachelor’s degree in marketing, advertising, communications, business, or a related field 2+ years of experience in paid social and/or digital media campaign strategy & execution Experience with social media ad platforms (Meta, TikTok, Pinterest, etc.), including campaign setup, audience management, and performance optimization Strong attention to detail, project management, and organizational skills, with the ability to manage multiple workstreams, partners, priorities, and deadlines simultaneously Experience using analytics and reporting platforms to evaluate campaign performance, benchmarks, and statistical significance Excellent verbal, written, presentation, and storytelling skills, with the ability to make complex information clear and actionable Comfortable operating with ambiguity, adapting quickly as priorities evolve, and managing multiple workstreams in a fast-paced environment. Ability to collaborate effectively and influence across a large, complex organization and with external partners PREFERRED QUALIFICATIONS Experience with TikTok Shop, social commerce, creator commerce, affiliate marketing, or other emerging commerce models Experience applying generative AI or other AI-enabled marketing technologies to content, personalization, research, analytics, automation, or workflow improvement Experience developing or optimizing storefronts, product detail pages, shoppable content, creator partnerships, or commerce-focused customer journeys. Experience with experimentation, A/B testing, conversion optimization, customer journey thinking, and/or digital test-and-learn approaches Experience supporting innovation, new product development, digital transformation, or growth initiatives across multiple bran