Demand Generation and Business Development Specialist - EnlivenHealth at Omnicell in Fort Worth, TX

Job description

EnlivenHealth, an Omnicell company is seeking a Demand Generation & Business Development Specialist to support digital demand generation across the prospect and customer journey. This role is a versatile, execution-oriented contributor who helps turn business priorities into coordinated digital programs that build awareness, generate and nurture leads, support sales conversations, and strengthen engagement with prospects and customers. The Specialist will work across social media, website content, email campaigns, webinars, case studies, public relations, events, and sales enablement materials. The ideal candidate is a self-starter with strong writing and project-management skills who can move work forward independently, manage multiple priorities, and collaborate effectively across Sales, Customer Success, Digital Experience, Sales Enablment, Product, Solution Sales and other teams. The Demand Generation & Business Development Specialist’s role is to: Execute digital demand-generation programs that increase awareness, engagement, lead generation, and progression through the buyer journey. Create, publish, and maintain clear, audience-relevant content across digital channels and campaign touchpoints. Partner with Sales Enablement to support Sales and Customer Success with timely, accurate, and compelling content, campaigns, events, and enablement resources. The Demand Generation & Business Development Specialist will report to the Senior Manager, Digital Experience & Value Realization. Responsibilities The Demand Generation & Business Development Specialist will coordinate and execute a broad range of digital demand generation activities. The role requires strong attention to detail, sound judgment, responsiveness, and the ability to independently manage work from intake through completion. Plan, create, schedule, and publish social media content that supports company, solution, customer, event, thought-leadership, and demand-generation priorities. Draft, edit, and coordinate blog posts, articles, landing-page copy, email copy, social posts, event communications, and other content for prospect and customer audiences. Execute prospecting, lead-generation, nurture, and event-promotion email campaigns in partnership with Sales, Customer Success, Solution Sales, Sales Enablement, and other stakeholders. Coordinate webinars and virtual events for prospects and customers, including topic development, speaker coordination, registration pages, promotional communications, reminders, dry runs, attendee follow-up coordianation, and performance reporting. Maintain and update website content, including pages, blogs, event listings, resources, links, forms, and basic search-engine-optimization elements; coordinate more complex changes through the appropriate web or technology partners. Support the development of customer case studies, testimonials, success stories, and other proof-point assets by identifying opportunities, coordinating approvals, organizing interviews, and managing content through review and publication. Support public-relations activities, including identifying relevant opportunities, coordinating inputs, preparing draft content, organizing approvals, and maintaining related calendars and trackers. Support conferences, trade shows, customer events, and other field activities by coordinating promotional content, registration communications, logistics, materials, follow-up, and lead handoff. Collaborate with Sales Enablement to maintain and update sales materials such as email templates, one-pagers, talking points, presentations, campaign briefs, event follow-up resources, and customer-facing content in partnership with Sales and Customer Success. Coordinate campaign and content requests across stakeholders, clarify objectives and audiences, establish timelines, track dependencies, and communicate status, risks, and next steps. Support lead capture, routing, follow-up, and data-quality processes in coordination with Sales an