Customer Relationship Management (CRM) Coordinator, Department of Enrollment Management at Fort Hays State University in Hays, KS

Job description

Department Enrollment Management Job Posting Title Customer Relationship Management (CRM) Coordinator, Department of Enrollment Management Job Description The CRM Coordinator is a recruitment position which works collaboratively with departments across the university to develop and improve university Customer Relationship Management (CRM) processes, workflows, communications, and data practices. The position assists users in identifying effective ways to use the CRM to meet departmental and university goals while promoting consistent practices, accurate data, and effective use of CRM capabilities. The position will provide training and ensure data operations. The ideal candidate will be a strong communicator and problem-solver who can work in groups or independently. The candidate will enjoy learning new technology and helping others use systems effectively. Experience with CRM systems, higher education operations, recruitment, and enrollment is preferred. Minimum Qualifications Bachelor's degree in Marketing, Business Administration, Information Technology, or related field or four years of professional experience in lieu of degree. One to three years of professional experience in CRM management, preferably in a higher education setting. One to three years of professional experience with CRM software and related tools. Preferred Qualifications: Master's degree in Marketing, Business Administration, Information Technology, or related field or six years of professional experience in lieu of degree. Responsibilities: CRM System Management: Support the day-to-day use of the university's CRM system for student recruitment and enrollment activities Serve as the campus point of contact for CRM vendor(s). Monitor CRM records for accuracy and completeness. Implement best practices for CRM usage across departments and user groups. Provide training and support to staff members on CRM utilization and functionality. Strategy Development: Develop and implement CRM strategies aligned with the university's objectives. Collaborate with stakeholders to identify key performance indicators (KPIs) and metrics for evaluating CRM effectiveness. Analyze data to identify trends, opportunities, and areas for improvement. Recommend enhancements to CRM processes and workflows to optimize student recruitment, engagement, and retention. Student Recruitment and Enrollment: Utilize the CRM system to support recruitment activities, including lead generation, nurturing, and conversion. Collaborate with stakeholders to develop targeted communication campaigns to attract prospective students and guide them through the enrollment process. Work with Marketing to track and analyze recruitment metrics to assess the effectiveness of marketing efforts and identify areas for improvement. Student Engagement and Retention: Support student engagement and retention through the CRM system. Cross-Functional Collaboration: Collaborate with admissions, graduate school, marketing, online, student success, and others to align CRM initiatives with FHSU goals. Serve as a liaison between technical teams and end-users to facilitate effective communication and problem-solving. Work with Information Technology Department and other campus partners to communicate CRM needs. Benefits : To review our competitive benefit package, please visit FHSU Benefits . Start Date: December 2026 Application Deadline: Applications will be accepted until the position is filled. Review of applicants will begin on November 23, 2026. Application Process: To apply for this position, please visit FHSU Careers . Only electronic applications submitted through the webpage will be accepted. Required Application Documents : Applicants must submit a resume. A cover letter and names and contact information for three professional references are recommended. Applicant documents should be submitted in one PDF. If you have questions regarding the position, please contact: Holly Rebel hsrebel@fhsu.edu Community of Hays