Content and Brand Activation Manager at BigPanda

Job description

Location requirements: Remote based role. Open to candidates in the United States. About the Role: BigPanda is defining the Agentic ITOps category—and building the market presence to own it. We’re looking for a Content & Brand Activation Manager to be the hands-on social and video activation engine for Corporate Marketing. This person will take BigPanda’s strategic narratives and turn them into social-native content, short-form video, executive visibility, and real-time moments that earn attention and move the market. The current Corporate Marketing agenda is centered on a connected narrative designed to create urgency, drive conviction, help buyers evaluate, and provide a practical path forward. This role makes the system travel across LinkedIn, executive channels, events, webinars, and the broader market. This isn’t a social scheduler or a traditional long-form written content role. It’s a creator and operator who can spot the moment, find the hook, make the thing, and get it live—without waiting for a production machine to appear. You’ll work closely with the Head of Corporate Marketing and partner with executives, Product Marketing, Demand Generation, Events, Web, Design, PR, and subject-matter experts. What you will do: Social and executive activation Oversee the day-to-day social engine for Corporate Marketing. Build and manage a practical social calendar across BigPanda’s corporate channel and selected executive profiles. Turn company narratives, research, customer evidence, analyst insight, events, and product moments into social-native content. Develop posts, carousels, quote-led assets, polls, short articles, and recurring content series that give audiences a reason to stop, think, and respond. Support executive thought leadership by shaping ideas, finding the strongest angle, calibrating voice, and packaging content for publication. Create social packages around anchor content assets. Monitor performance and audience response, identify what’s earning attention, and use those signals to improve the next round of content. Short-form and social-native video Own the fast, useful, human end of video production—the content that needs to move quickly and live in the feed, at an event, or in a follow-up moment. Develop concepts, hooks, scripts, shot lists, and lightweight production plans for short-form video. Capture and produce thought-leadership clips, executive soundbites, event moments, product perspectives, customer or partner moments, and social-native explainers. Edit and package raw footage into polished, captioned, platform-ready assets using tools such as Descript, CapCut, Adobe Premiere, or equivalents. Shoot phone-quality content when authenticity and speed matter—and know when a more produced approach is warranted. Create multiple cuts, openings, aspect ratios, captions, thumbnails, and copy variations from a single recording or source asset. Help executives and subject-matter experts become more comfortable and effective on camera. Build a repeatable workflow for turning recordings, webinars, interviews, and events into a steady stream of useful content. This role is distinct from planned, higher-production videos such as product explainers, technical overviews, and large webinar productions. You’ll partner with the owners of those programs, but your core remit is the social-native layer that keeps the market engaged between major launches. Narrative-to-channel activation Make BigPanda’s core story reusable without making it repetitive. Translate strategic narratives into channel-ready content families with a clear audience, point of view, and next step. Turn one anchor asset into a coordinated and snackable set of social posts, videos, carousels, event moments, executive content, and field or demand handoffs. Keep derivative content anchored to approved messaging, claims, proof, and terminology. Partner with Corporate Marketing and Product Marketing to identify the strongest story, evidence, or tension in ea