Consumer & Portfolio Insights Lead Foods East Europe at PepsiCo in Warszawa

Job description

Overview The Consumer Insights Lead is a critical role within the East Europe Insights organization, responsible for shaping the Consumer Insights and Category Growth agenda across Poland and the broader East Europe Operating Unit. The role has been elevated to reflect the company's strategic priorities, with consumer centricity, portfolio of the future, and an ecosystem of growth identified as key enablers. As the voice of the consumer, the job holder is expected to act as a trusted advisor and consumer ambassador, translating consumer needs, tensions, barriers, and emerging trends into actionable demand opportunities, portfolio strategies, and growth initiatives. The successful candidate will uncover human truths and distill locally relevant insights that can be transformed into impactful creative briefs, innovation platforms, and commercial opportunities. The role plays a pivotal part in maximizing the effectiveness of brand calendars, global-to-local program adaptation, and consumer resonance across markets. Operating at a highly strategic level, the Consumer Insights Lead will partner closely with senior leadership, including the Category CMO, Country Board of Directors, and MIC Senior Leadership Team, influencing key business decisions through insight-driven recommendations. The role holds a seat at several critical decision-making forums, including: East Europe Marketing Insights Commercialization Leadership Board Extended East Europe OU Leadership Team Creative & Growth Forums / Platforms Operational meetings Success in this role requires a unique combination of consumer empathy, strategic thinking, analytical rigor, storytelling excellence, and the ability to influence senior stakeholders to drive sustainable business growth. Responsibilities Champion Category Growth Insights and Marketing Capabilities Own and operationalize Quality Growth Metrics . Ensure clear governance, Balance of Year plans / actions via Business Review Cycle / Cluster Category Meetings with Europe Teams progress tracking. Lead Growth ‘does-different’ assessments to identify growth opportunities and drive continuous improvement through relevant forums Growth Navigator to action : own updates, translate findings into x-function growth actions in Marketing Reviews/ Growth Council , maximize utilization, track progress. Contract ‘global-to-local’ capabilities : ensure effective adoption, partner closely with Global, Sector teams to identify capability gaps, roadmap and accelerate deployment of the Growth Ecosystem in OU. Partner with commercialization to embed Consumer (Growth) KPIs to strengthen NPD pipeline , execution, stickability and impact. Run deep-dives, “sense & respond” analyses of NPD market performance . Partner with Media teams to leverage audience insights , optimize media effectiveness, and maximize A&M ROI. Power Local Insights to max response, “Global to Local” Calendar / Programs Shape, own, elevate Consumer Empathy Program . Leverage both traditional and cutting-edge methodologies, online & offline tools to “bring the outside in” for Operational PMR/MBR and MIC forums, Consumer Always-On. Set up and leverage Instant insights maximizing online platforms and social listening tools for 24hrs consumer sensing and ‘fit-for-use’ briefs Partner with marketing teams / creative agencies to feed local insights into creative briefs , drive creative excellence . Codify & leverage meta learning, consumer ques, competitive benchmarks. Own NPD / calendars qualification E2E (with Poland being a learning market), enable to deliver calendar OTIF . 2030 Foods Strategy and Portfolio Insights Supervise and envision Category pockets of growth, Consumer shifts, Shape of Demand evolution. Drive How To Win/ Where To Play choices , leverage local Demand Maps to define big bets, glidepath to land Foods 2030 Growth Strategy . Lead ‘future back’ thinking, bring the outside in. Define 3-5Y category, portfolio growth ambition. Manage 2030/ Strategic inputs to s