Communications Specialist at The Baldwin Group in Tampa, FL

Job description

As a Communication Specialist for Insurance Advisory Solutions (IAS Communications), you will collaborate with Enterprise Communications, IAS Marketing, and Operating Group leaders to develop and execute internal communication strategies that support business objectives and employee engagement. You will manage multiple projects in a interesting, dynamic and fast-paced environment while partnering across teams to deliver effective, high-quality communications. This role reports to the Director of IAS Communications and works closely with the Senior Director of IAS Marketing on key business priorities. PRIMARY RESPONSIBILITIES: Content Development & Communications Strategy Partners with IAS leaders, Enterprise Communications, and cross-functional teams to support and execute multi-channel communication plans that advance key organizational priorities. Supports organizational change initiatives through effective internal communications and select external marketing efforts. Writes, edits, and proofs communications for a variety of audiences and formats, including executive communications, town hall presentations, intranet content, email campaigns, sales initiatives, event communications, and leadership announcements. Develops and refines content for one-time and recurring communications, including advisor webinars, podcasts, cross-sell updates, training programs, newsletters, and other business communications. Creates, administers, and analyzes colleague surveys, using insights to help inform future communications efforts. Collaborates with Enterprise Communications and IAS Marketing leaders to support the planning, execution, and measurement of communications initiatives across multiple areas of the business, including: Email and newsletter communications Colleague town halls, webinars, and virtual events Intranet content and updates Multi-channel communication campaigns External communications support, as needed Supports communications plans and initiatives for multiple areas of the business, partnering with Sales, Client Experience, and Marketing teams to help achieve communication objectives and business goals. Supports communication efforts that reinforce the firm's brand, culture, and colleague experience. Assists with the development of communication reporting and analysis, applying insights and recommendations to improve engagement and outcomes. Supports communications initiatives, platforms, and campaigns through coordination, execution, adoption efforts, and performance tracking. Develops working knowledge of communications technologies and platforms, including intranet, email, content management, and survey tools, and provides support to internal stakeholders as needed. Collaborates with communications and business partners to help ensure messages are aligned, coordinated, and delivered effectively across audiences. Provides updates and reporting on communications activities, milestones, and outcomes to stakeholders and business partners. Assists with drafting and finalizing sensitive compensation-, operations-, and organizational change-related communications in partnership with Communications, Human Resources, Legal, and business leaders. Communication Execution & Platform Management Sources and manages appropriate communication distribution lists. Builds, tests, and distributes communications through Salesforce’s Marketing Cloud, intranet platforms, and other communication technologies, ensuring accurate audience targeting, formatting, and scheduling. Coordinates the execution of regional newsletters in partnership with regional marketing teams, supporting template management and distribution. Supports the planning and execution of virtual and in-person events, including webinar hosting and event logistics coordination. Monitors communication performance metrics and recommends improvements based on data and stakeholder feedback. Leverages digital tools, including Microsoft Office Suite, Marketing Cloud, Baldwin appr