Communications Specialist 2 at Minnesota State in White Bear Lake

Job description

All Job Postings will close at 12:01 a.m. CT on the specified Closing Date (if designated). Working Title: Communications Specialist 2 Institution: Century College Classification Title: Communications Specialist 2 Bargaining Unit / Union: 214: Minnesota Association of Professional Employees City: White Bear Lake FLSA: Non Job Exempt Full Time / Part Time: Full time Employment Condition: Classified - Unlimited Salary Range: $29.76 - $43.69 Job Description Position Purpose The Marketing & Data Specialist provides professional-level marketing, communications, data coordination, and operational support for Continuing Education & Customized Training (CECT) and its noncredit programming. The position independently manages assigned projects and applies professional judgment, research, analysis, and problem-solving to advance enrollment, community engagement, program visibility, revenue objectives, and effective program operations. Marketing: Develops, implements, evaluates, and improves targeted marketing and communications strategies that advance enrollment, community engagement, program visibility, and revenue for assigned academic and workforce programs. Serves as a communications resource to program managers, faculty, and subject matter experts, advising on audiences, messaging, channels, campaign approaches, and best practices. Uses marketing and enrollment data to evaluate performance and recommend changes. Work is performed within institutional branding, editorial, accessibility, and communications requirements while allowing professional discretion in determining how assigned objectives are achieved. Data Control: Coordinates payroll, data systems, instructional support, reporting, and related operational processes for several complex programs. Serves as a primary resource for assigned systems and workflows, researches discrepancies, resolves operational issues, develops tracking mechanisms, and recommends process improvements. Work includes established procedures as well as situations requiring research, judgment, coordination, and solutions when no immediate or prescribed solution exists. Position Responsibilities Marketing, Communications, and Enrollment Strategy Program Marketing and Enrollment Growth Content Development and Brand Alignment Digital Marketing, Analytics, and Performance Management Project, Vendor, and Communications Management Data Systems, Payroll Coordination, and Operational Support Payroll and Workflow Management Data Systems and Instructional Support Coordination and Customer Service Special Projects and Departmental Support Salary Range: The salary range for this position is $29.76 - $43.69/hour. (DOQ – Salary Placement will be done at time of hire.) Minimum Qualifications Training: Three years of progressively responsible experience in marketing, communications, digital marketing, enrollment marketing, public relations, or a closely related field, including demonstrated responsibility for developing and implementing marketing campaigns; creating audience-specific content and messaging; utilizing digital marketing tools and platforms; analyzing campaign, enrollment, or audience data; and making recommendations or adjustments based on performance results. (A Bachelor's degree may substitute for one year of experience; an Associate's degree may substitute for six (6) months of experience. Degree must be in a related field to marketing or communications.) Marketing Knowledge and Skills: Demonstrated knowledge of marketing strategy and campaign development, including digital marketing, email marketing, social media, website content, audience targeting, search engine optimization, marketing analytics, and campaign evaluation. Ability to interpret marketing and enrollment data and use results to recommend or implement changes that improve engagement, enrollment, program visibility, and revenue. Communication and Customer Service Skills: Ability to communicate effectively, professionally, and appropriately