Commercial Retail Marketing Manager at Estée Lauder Companies in Seoul

Job description

Description KEY ROLES & RESPONSIBILITIES 1. Corporate Sales Strategy & Business Planning • Lead the development and execution of annual and mid-/long-term Corporate Sales strategy and business plans aligned with Affiliate and regional priorities. • Identify growth opportunities and business priorities based on consumer, channel and business insights. • Monitor channel performance and market dynamics, recommending strategic actions to improve business performance and consumer experience. • Drive continuous improvement of the Corporate Sales business model to enhance productivity, scalability, and long-term growth. 2. Corporate Sales Channel & Retail Marketing Leadership • Oversee retail marketing strategies and execution for Outlet, Company Store and Online Corporate Sales businesses. • Ensure assortment, pricing, promotions, marketing calendars and consumer activations are aligned with business objectives and relevant global/regional guidelines. • Drive channel-specific initiatives and promotional programs to maximize traffic, conversion, consumer engagement and sales productivity. • Ensure effective execution of key promotional programs, events and consumer touchpoints. • Provide leadership and direction to team members to ensure consistent and effective execution across channels. 3. P&L, Business Performance & Operational Excellence • Manage Corporate Sales business performance, including sales, profitability, expenses and investment efficiency. • Lead annual budget planning and financial performance reviews in partnership with Finance. • Identify performance gaps, business risks, productivity opportunities, and develop corrective action plans. • Oversee inventory health, product demand, stock productivity and regional/global excess inventory opportunities across Corporate Sales. • Partner with SCM to optimize demand forecasting, inventory allocation and inventory utilization. 4. Business Analytics & Performance Management • Lead regular business reviews to evaluate performance against sales, profitability and productivity targets. • Analyze sales, products, promotion, inventory and consumer data to identify trends, risks and growth opportunities. • Prepare and communicate key business updates, performance insights and recommendations to Commercial leadership and relevant stakeholders. 5. Cross-functional & Regional Stakeholder Management • Act as a key liaison between Corporate Sales and cross-functional partners including Brand, Finance and Supply Chain. • Drive alignment between brand objectives and Corporate Sales opportunities, while maintaining a holistic company-wide and commercial perspective. • Build effective partnerships with regional Corporate Sales teams and relevant functions to support business goals. 6. Team Leadership & Capability Development • Set clear objectives, roles and accountabilities across the team. • Provide regular performance feedback, coaching and development opportunities. • Build team capability in commercial thinking, analytics, retail marketing and operational excellence. • Foster a collaborative, accountable and high-performance team culture. Qualifications Education • University-level education Experiences • 8-10 years of experience in commercial planning, retail(Trade) marketing, sales, retail operations, or channel management • Experience in beauty, luxury, FMCG, consumer goods, or retail industry preferred • Experience managing business performance, including sales, Profitability, budget, inventory • Experience leading and developing teams Functional Competencies • Strong commercial acumen and understanding of retail marketing and key sales drivers • Advanced analytical capability to translate business data into actionable insights • Effective stakeholder management and influencing skills across relative functions and regions. • Proven people leadership with the ability to coach and develop team members. • Excellent verbal and written communication skills in both Korean and English.