Chief Communication-Marketing Officer at The Ohio State University in College of Medicine

Job description

Screen reader users may encounter difficulty with this site. For assistance with applying, please contact hr-accessibleapplication@osu.edu . If you have questions while submitting an application, please review these frequently asked questions . Current Employees and Students: If you are currently employed or enrolled as a student at The Ohio State University, please l og in to Workday to use the internal application process. Welcome to The Ohio State University's career site. We invite you to apply to positions of interest. In order to ensure your application is complete, you must complete the following: Ensure you have all necessary documents available when starting the application process. You can review the additional job description section on postings for documents that may be required. Prior to submitting your application, please review and update (if necessary) the information in your candidate profile as it will transfer to your application. Job Title: Chief Communication-Marketing Officer Department: Health Sciences | Administration . Additional Information: Specific responsibilities for the Chief Marketing and Communications Officer include: 100% Brand Strategy & Differentiation • Shape and execute a comprehensive marketing and communications strategy aligned with the Medical Center’s Impact 2035 strategic plan to position OSUWMC as the health system of choice for Central Ohio, the premier academic medical center in the state of Ohio, and one of the top academic medical centers nationally. • Create and implement an enterprise narrative and brand strategy that clearly differentiates OSUWMC from other health systems and academic medical centers. • Establish and steward OSUWMC’s brand strategy, including brand architecture for co- and sub-brands, enterprise brand standards, communications, and experience, fully aligned with the university’s standards and governance. • Elevate internal and external understanding of OSUWMC’s tripartite mission and its people, programs, and services. • Develop clear, compelling messaging tailored to diverse audiences, including faculty and staff, patients and families, students and learners, alumni and donors, and the communities they serve. Strategic Growth, Consumer Engagement, & Digital Enablement • Translate enterprise strategy into a dynamic, consumer-focused, comprehensive marketing and communications roadmap that supports enterprise growth. • Elevate brand value and drive consumer engagement through a modern, data-informed, and digitally enabled approach that delivers measurable outcomes. • Lead a modern, multi-platform digital strategy that leverages social media and integrated omnichannel storytelling to enhance OSUWMC’s visibility and reputation at the local, regional, national, and global levels. • Advance technology-driven innovation and personalization, embedding the consumer voice into marketing, communications, and experience strategies. • Leverage audience insights, customer feedback, and data across stakeholder groups to inform engagement strategies and translate insights into actionable plans for service improvement. Working closely with key stakeholders, develop and activate targeted strategic marketing plans that support growth and enterprise objectives and ensure aligned messaging across service lines and partnerships. Media Relations & External Visibility • Direct the development and execution of local, state, national, and international media relations strategies and tactics. • Strengthen OSUWMC’s reputation and performance in external rankings and assessments, including U.S. News & World Report, Leapfrog, Doximity, and other credible industry benchmarks. Executive Communications & Thought Leadership • Design and implement executive communications strategies for internal and external channels that position the expertise and leadership of the CEO of OSUWMC, the CEO of the James Cancer Hospital and Solove Research Institute, the Dean of the College of Medicine, and oth