Business Manager - CLED and Virtual Production at Sony

Job description

Sony Electronics Inc. is looking for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity and Inclusion. In addition, our team members enjoy innovative work-life balance opportunities including a hybrid home/office workplace, monthly “Free Fridays”, and early shutdowns on Fridays throughout the year (including half-days during the summer). Join us on our mission to fill the world with emotion through the power of creativity and technology. Sony is seeking an experienced Business Manager to lead the growth and day-to-day management of Sony’s Crystal LED product for the Virtual Production business. This role combines business management responsibilities with a strong understanding of the virtual production industry, Sony’s LED display technologies, and the technical requirements of today’s production environments. The Business Manager will develop and execute go-to-market strategies, including route-to-market, pricing, and channel programs, while working closely with key sales partners and customers to drive growth and maximize the success of the category. The Business Manager will serve as a key subject-matter resource for Sony’s virtual production LED business, combining commercial expertise with a strong understanding of display technology, virtual production workflows, and customer requirements. This individual will work closely with customers, channel partners, internal sales teams, engineering, and Sony Japan HQ to identify market opportunities, influence future product development, and ensure Sony’s solutions remain competitive in a rapidly evolving market. Responsibilities Serve as a subject-matter resource for Virtual Production LED, maintaining a strong understanding of virtual production workflows, LED display technology, and evolving production requirements. Work cross-functionally with sales, marketing, engineering, product planning, and other teams to translate technical and customer requirements into actionable business strategies. Provide market intelligence and strategic recommendations to Sony Japan HQ and product development teams, including competitive analysis, customer feedback, technical requirements, and future product opportunities. Prepare and present key business topics and recommendations for business reviews and planning meetings. Analyze market trends, customer needs, industry developments, industry conference and events, competitive offerings, and sales performance to establish business targets, identify growth opportunities, and shape the strategic direction of the Virtual Production LED category. Lead the PDCA business management cycle to establish priorities, track performance, identify opportunities and risks, and drive progress toward monthly, quarterly, and annual business objectives. Partner with the Business Planning team to monitor product availability, inventory, shipments, and allocations, addressing issues that may impact sales performance or customer commitments. Develop and execute go-to-market strategies, including product positioning, pricing, sales priorities, and channel programs, and communicate key product and business information to Sony sales organizations and channel partners. Build relationships with key customers, production studios, integrators, rental companies, and technology partners to understand market and technical requirements, identify opportunities, and support the development of solutions that address emerging needs. Minimum Requirements Bachelor’s degree in Business, Management, Marketing, or a related field. Minimum of 4 years of experience in business management, product management, product marketing, commercialization, or a related role within the professional display, broadca