Brand Strategy, Managing Director at RSM in All Locations

Job description

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM. RSM is seeking a visionary Managing Director of Brand Strategy to define, evolve, and steward our global enterprise brand strategy and platform in support of the firm’s business and growth ambitions. Reporting to the Chief Marketing Officer and serving on the Marketing and Communications Leadership Team, this leader will translate RSM’s objectives, markets, clients, and offerings into a distinctive brand point of view. You will shape how RSM is understood and experienced across audiences, channels, business units, and regions around the world. Operating at both the enterprise and regional levels, this role will partner across RSM’s global executive offices and work closely with regional counterparts to align enterprise brand direction with local market and business needs. The ideal leader understands how to operate within a matrixed or federated organization, establishing consistent enterprise-wide standards while enabling regions to adapt and execute in ways that are relevant to their markets. This role leads enterprise brand positioning and narrative, talent brand, partnerships and activations, advertising and media strategy, and brand-side agency relationships. You will collaborate with leaders across Marketing, Communications, Content, Growth, Analytics, HR, Sales, and the business to bring the brand to life in relevant, compelling, and measurable ways globally. What you’ll do Lead global enterprise brand strategy. Create, evolve, and steward RSM’s brand strategy and platform, including positioning, value proposition, brand promise, narrative architecture, messaging principles, audience considerations, and strategic expression. Align enterprise direction with regional needs. Partner across global executive offices and with regional counterparts to establish a cohesive enterprise brand direction while enabling appropriate regional relevance, flexibility, and execution. Integrate brand across marketing and communications. Ensure the brand platform guides campaigns, demand generation, events, experiences, communications, and other priority initiatives across markets. Bring strong brand judgment to briefs and strategic decisions without becoming an approval bottleneck. Drive brand activation and partnerships. Lead the brand perspective on partnerships, sponsorships, and activation opportunities, helping determine where and how RSM should show up globally and regionally to build awareness, relevance, and preference with priority audiences. Advance the talent brand. Oversee talent brand strategy in close partnership with HR and Talent Acquisition, supporting a consistent and compelling employer brand across regions. Guide agency, advertising, and creative partnerships. Lead brand-side agency relationships and provide informed direction on advertising, media, and brand activation. Partner with internal and external creative leaders to translate brand strategy into distinctive creative expression without assuming the creative director role. Measure and optimize brand performance. Partner with Analytics, Growth, and Marketing leaders to define meaningful brand measures. Use research, market response, campaign performance, and qualitative insights to strengthen future activations and investment recommendations. Lead through influence and collaboration. Build the brand capabilities needed for an evolving global organization, establish standards, develop talent, manage agency partners, and influence senior stakeholders across RSM’s f