B2B Product Marketing Lead at Openart in San Carlos, CA

Job description

B2B Product Marketing Lead About OpenArt OpenArt is an AI storytelling and visual creation platform used by millions of creators worldwide. We're building the next generation of creative tools powered by cutting-edge AI—enabling anyone to create videos, visuals, characters, and stories with unprecedented speed and imagination. Our enterprise platform helps marketing, creative, and studio teams at leading brands, agencies, and entertainment companies accelerate image and video production. OpenArt was selected as one of five companies in the 2026 Disney Accelerator and recognized by Notable Capital’s Prosumer AI 40 as one of the most innovative AI-native companies. We believe the future of creativity is AI-native, and we're shaping that future. The Role We're hiring a B2B Product Marketing Lead to own how OpenArt's B2B brand, products and solutions are positioned, launched, and sold - someone who is both a great content writer and experienced product marketer. The job has two halves that reinforce each other: 1) When an enterprise feature ships (and something ships every two-week sprint), you own the launch: the messaging framework that spells out what it means for each buyer - agency creatives, brand and corporate teams, filmmakers and studios, technical and compliance reviewers - the campaign plan across channels, and the copy itself. 2) You will also co-build the enterprise content strategy and run the engine: turning our webinars, customer stories, and internal data into assets that work at every stage of the buyer journey, from top of funnel (e.g., thought leadership articles), middle of funnel (e.g., solution briefs), to bottom of funnel (e.g., battle cards). You will be hands-on writing the content, from the industry reports that earn attention, to the case studies that drive leads, and sales enablement material that closes deals. You'll sit at one of the most important businesses in the company, reporting directly to the Head of Enterprise GTM, while partnering with core product teams to learn what's shipping, with brand and product marketing on the consumer side to keep one consistent OpenArt story, and with email, social, paid, and design teams to get your work into the market. Why this is exciting Define an industry as it forms: enterprise AI creative production is being invented right now, and your words are how the market learns what it is. Be a core member in the most important business of a leading company in the space; report directly to the Head of Enterprise GTM Build real launches of enterprise features that will shape the future of creativity and tech, and own it end to end, from messaging to metrics. Work from the frontline and with exciting enterprises: your messaging is informed by live conversations with the world's largest brands, agencies, studios and filmmakers. Full-funnel range: a data-driven industry report one week, a product launch the next, a battle card after that - never one content type on repeat. What You'll Do Own enterprise product launches Run the go-to-market campaign for every enterprise-facing feature launch: the launch plan, timeline, and which team delivers what. Build the messaging framework for each launch: positioning, value propositions, and proof points tailored to each buyer type (agency creatives, brands and corporates, filmmakers and studios, technical and compliance reviewers), written so any team can produce consistent assets from it. Write the launch assets yourself: blog posts, landing page copy, email announcements, ad copy briefs, and social copy. Sit in the product and marketing weekly sync so enterprise launches are planned, never discovered. Build and run the full-funnel content engine Co-build the enterprise content strategy and calendar: what we publish, for whom, at what cadence, and the goal each piece serves. Top of funnel: thought leadership and gated assets (short, design-forward ebooks and industry reports built on OpenArt's own data) that speak to the real an