AVP, Marketing Content Strategist at Carlyle in New York, NY

Job description

Company Profile The Carlyle Group (NASDAQ: CG) is a global investment firm with $485 billion of assets under management, across 678 investment vehicles as of June 30, 2026. Founded in 1987 in Washington, DC, Carlyle has grown into one of the world's largest and most successful investment firms, with more than 2,500 professionals operating in 28 offices in North America, Europe, the Middle East, Asia and Australia. Carlyle’s purpose is to connect people, ideas, and capital to fuel growth for companies and performance for investors, which range from public and private pension funds to wealthy individuals and families to sovereign wealth funds, unions and corporations. Carlyle invests across three segments – Global Private Equity, Global Credit and Carlyle AlpInvest – and has deep expertise across industries, markets, and geographies. At Carlyle, we believe that a wide spectrum of experiences and viewpoints drives performance and success. Our CEO, Harvey Schwartz, has stated that, "To build better businesses and create value for all of our stakeholders, we are focused on assembling leadership teams with the strongest insights from a range of perspectives." Reflecting this view, emphasis is placed on development, retention and inclusion through our internal processes and seven Employee Resource Groups (ERGs). We cultivate a culture where ideas are openly shared and challenged, connecting diverse expertise and perspectives to drive enduring value. Position Summary Carlyle is seeking an experienced content strategist, writer, and editor to join our Marketing team as AVP, Content Strategy. This role blends hands-on writing and editing with broader ownership of how content marketing campaigns translate Carlyle's investment strategy and business results across Carlyle's three global business segments – Global Private Equity, Global Credit, and Carlyle AlpInvest – into compelling, commercially astute, investor-facing content that feels native to the platforms where it appears. Reporting to the Head of Content, this individual is a key member of the team responsible for helping to develop and execute Carlyle's content and digital marketing strategy worldwide. This person will also partner closely with business subject matter experts across investment teams to ensure that our content reflects timely, accurate, and compelling market perspectives that enable investment decision-making. Leveraging expertise in copywriting, editing, and storytelling, the role will work closely with media peers, event marketing, internal and executive communications, and colleagues across Marketing, including social media, multimedia, digital experience and the creative studio. In-Office Requirement: 4 days per week Office Location: Washington, D.C. or New York, NY Primary Responsibilities Develop, write, and edit high-quality marketing content across formats, including long-form articles and research, video and podcast scripts, email, social media, and in-person events, translating Carlyle's investment perspectives and business priorities into compelling narratives for institutional investors and wealth audiences (advisors, UHNW/HNW). Help shape and execute Carlyle's editorial point of view and content strategy, including ownership of the editorial calendar, ensuring individual initiatives ladder up to consistent themes, audience priorities, and business objectives across segments and channels. Develop deep fluency in Carlyle's investment strategies and market positioning across Global Private Equity, Global Credit, and Carlyle AlpInvest, using that knowledge to create content that informs, engages, and builds relevance with target audiences. Stay current on social and digital platform norms, emerging formats, audience behaviors, and evolving content discovery, adapting Carlyle's voice and storytelling so content feels native to each channel while meeting brand and compliance standards. Direct and develop freelance and contract writers who extend the in-house