Autotech Regional Manager, Sales & Business Development at Genuine Parts Company in Atlanta, GA

Job description

Job Summary The Region Manager, NAPA Autotech Sales & Business Development leads field execution and regional growth of NAPA Autotech training programs. This role directly manages assigned instructors; ensures high-quality, customer-focused training delivery; and is accountable for regional training sales, profit, utilization, customer satisfaction, and operating results. The Region Manager partners with NAPA field leadership, distribution centers, Major and Regional Accounts, System Sales, suppliers, and Autotech leadership to identify demand, build training commitments, expand participation, and strengthen the NAPA Autotech brand. The role balances customer requirements, instructor capacity, travel, expenses, safety, and training quality across an assigned territory. Responsibilities Regional Growth and Financial Performance Execute the regional Autotech operating and growth plan to achieve assigned sales, profit, training-volume, and customer-engagement objectives. Analyze regional sales, class, utilization, expense, and customer data; identify gaps and implement actions to improve results. Promote Autotech training programs to field leaders, customers, Major Accounts, Regional Accounts, suppliers, and other stakeholders to secure class commitments and attendance. Identify and develop new customer, market, sponsorship, and training-growth opportunities. Execute approved class and online pricing programs; escalate requested exceptions through the appropriate leadership channels. Support training initiatives that strengthen customer automotive and truck repair knowledge, diagnostic capability, service-sales effectiveness, and related parts-sales opportunities. Training Operations and Customer Experience Lead efficient regional execution of instructor-led and applicable digital training programs in accordance with approved plans, budgets, policies, and customer requirements. Assess customer needs and allocate instructor, equipment, training-aid, and material resources to meet demand while optimizing quality, utilization, cost, and travel efficiency. Review, assign, and approve instructor schedules; monitor training days, customer coverage, class attendance, travel, and expense performance. Ensure training materials and demonstration aids are available and appropriately distributed for scheduled programs. Coordinate the transportation and setup of training aids, including mockups, as needed to support training delivery. Address customer concerns, training-delivery issues, and operational barriers promptly and professionally. Monitor competitor offerings and customer feedback to recommend regional improvements to programs, delivery methods, and market approach. People Leadership and Talent Development Lead, coach, develop, and hold accountable assigned instructors. Manage recruitment, selection, onboarding, deployment, engagement, performance management, retention, and succession activities for assigned instructors. Establish clear performance expectations for instructional quality, customer experience, safety, utilization, communication, and operating results. Observe and evaluate instructor performance; provide timely feedback, coaching, recognition, development plans, and corrective action, as appropriate. Foster a respectful, inclusive, safe, collaborative, and customer-focused work environment. Communicate Autotech priorities, goals, quotas, policies, initiatives, and performance results consistently to the instructor team. Partnerships and Communication Serve as the primary regional liaison among Autotech, NAPA field and headquarters teams, distribution center leadership, Major Account leaders, System Sales, suppliers, and customers. Maintain regular contact with regional decision-makers and provide timely updates on training opportunities, schedules, results, issues, and customer needs. Partner with field and headquarters teams on marketing, communications, and promotional activities that increase class commitments, atten