Associate Social Media Manager at Matchgroup in Los Angeles, CA

Job description

Our Mission As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more. Our Values Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down. Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today. Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate. Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same. Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us. Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters. We're looking for a chronically online Associate Social Media Manager who moves at the speed of social. You know what stops the scroll, what feels native vs. forced, and how to turn an idea into something people actually want to watch and share. If you live in the comment sections, follow reality TV drama like a sport, know what’s trending before it hits the mainstream, and get Virgo-level obsessed about data and content calendars, this is the role for you. You'll support the Social Content Lead and Senior Social Director in managing the content calendar, creating and optimizing content across TikTok, Instagram, and emerging platforms, and owning day-to-day community management from the caption to the comment section. Where You'll Work: This is a hybrid role and requires in-office collaboration three times per week in Los Angeles, CA. In This Role, You Will: Support and create strategic content execution and social media campaigns • Build and manage day-to-day posting calendars • Create and optimize social-first content for TikTok, Instagram and emerging platforms, including supporting with hands-on graphic design and video editing • Support social campaign development, including research, briefs, and creative strategy • Move a post from a raw idea to a published asset — including copywriting, asset creation, approvals, and scheduling • Write engaging captions, Threads, and tweets • Schedule, tag, and publish posts for content optimization and reporting Own community management • Reply to comments and direct messages in the brand's voice • Monitor brand mentions and sentiment across platforms • Foster fan relationships and surface earned moments • Source and manage UGC opportunities across platforms • Escalate sensitive comments, DMs, or sentiment shifts according to team guidelines • Surface insights from comments, DMs, and cultural shifts • Help the broader team understand what's actually resonating (or not) Track performance for insights-to-action • Pull analytics reports across platforms • Track engagement, reach, and follower growth • Apply insights to action — feed learnings back into the content daily Trend watching • Spot internet culture shifts, viral trends and formats, emerging platforms, and competitor moves • Surface potential risks, controversies, and emerging narratives taking place on internet communities • Identify up-and-coming creators and talent for owned social campaigns Skills Required: • 2–4 years of hands-on social media marketing e