Associate Marketing Manager at Andersen Corporation in Cottage Grove, MN

Job description

ANDERSEN CORPORATION SUMMARY: At Andersen, we see possibility everywhere, every day and in everything we do. The possibility for our employees to achieve their full potential, for our communities to be stronger and for everyone to have a healthier, happier place to live. Our portfolio of brands — Andersen Windows & Doors, Renewal by Andersen and Fenetres MQ — is crafted to serve customers across the new residential, home improvement and light commercial building sector. Join our more than 13,000 employees who are inspired every day to deliver exceptional experiences that turn possibility into reality. JOB DESCRIPTION: Associate Marketing Manager The Associate Marketing Manager plays a critical role in supporting the planning, execution, optimization, and reporting of digital marketing programs across paid search, local search, and video advertising channels. This position serves as a key liaison between internal stakeholders and external agency partners, ensuring marketing initiatives are aligned with business objectives, performance goals, and operational standards. The ideal candidate is highly analytical, organized, and collaborative, with experience managing vendors, interpreting performance data, and supporting digital marketing campaigns across platforms such as Google Ads, Microsoft Ads, YouTube, and Google Business Profiles. This role requires strong communication skills, attention to detail, and a passion for continuous improvement through testing, optimization, and strategic innovation. Key Responsibilities: Vendor Management & Performance Serve as the primary point of contact for day-to-day paid digital agency/vendor activities, ensuring clear and consistent communication. Monitor and validate vendor communications for accuracy, quality, and strategic alignment. Provide regular updates on vendor activity, including technical changes and performance insights. Analyze and communicate vertical trends, including volume fluctuations and seasonality patterns. Develop and maintain performance reporting for vendor activities and campaign outcomes. Document and log key meetings, follow-ups, and action items. Corporate Reporting & Operational Support Prepare, summarize and distribute weekly reports for Marketing Managers (MMs). Maintain and update internal web trackers and national tracking tools. Analyze weekly performance variance and communicate insights to stakeholders. Support communications related to national program changes (e.g., CPLI updates, program adjustments). Assist national teams with reporting requests, data analysis, and search-related insights. Digital Marketing Channel Management (Google & Bing) Conduct audits of Google Ads & Microsoft Ads to ensure performance optimization and compliance. Manage and oversee YouTube campaigns, including interim ownership and execution. Provide recommendations and updates for Google Business Profile (GBP) optimization. Oversee Local Services Ads (LSA) management, including setup, monitoring, and optimization. Develop documentation and training resources (e.g., slide decks) to support team knowledge sharing and onboarding. Projects & Strategic Initiatives Lead and contribute to key initiatives, including: PPC campaign testing & strategy. Landing page optimization. Development and execution of YouTube testing strategies across multiple markets. Campaign restructuring audits and reporting for continuous improvement. Identify opportunities for AI-based campaign types, innovation, testing, and process improvements within digital marketing efforts. Qualifications Minimum 5 years relevant digital marketing experience. Four-year degree in marketing, communications or related field. Functional experience in digital marketing, paid search, or campaign management platforms (Google, Bing, YouTube). Strong analytical skills with the ability to interpret performance data and identify trends. Experience with reporting tools, dashboards, and data tracking systems (Google Analytics, Power B