Associate Manager Omnichannel Retail Marketing at Mattel in Mumbai

Job description

The Opportunity:  The E-commerce/Quick commerce marketing lead owns end-to-end ownership of performance in terms of sales and ROI/ROAS for each brand across platforms and takes direct accountability for POS. With a deep knowledge of the of the platforms and the nature of the marketplace, this role leans towards analytical mindset with the acumen to take tactical decisions under an over-arching revenue growth strategy. The position combines strategic leadership, data-driven decision-making, and operational excellence to scale online sales, optimize customer acquisition and retention, and strengthen brand presence in high-velocity commerce environments. What Your Impact Will Be:  Strategic Leadership & Growth Define and own the eCommerce and quick commerce marketing roadmap aligned with global and regional business goals Drive topline (GMV/revenue) and bottom-line (profitability, ROI efficiency) growth Identify new growth levers across channels, geographies, and customer segments Lead annual and quarterly planning, budgeting in alignment with the sales targets and the brand campaigns Campaign Management Strategize and execute integrated, full-funnel marketing campaigns aligned with global frameworks and local commercial needs. Oversee media planning, agency management, and marketing budgets to maximize efficiency and impact. Establish robust measurement frameworks across platforms including ROAS, attribution, experimentation, and campaign effectiveness tracking. Continuously innovate marketing formats and test new approaches to drive growth and relevance. Optimize funnel metrics such as CTR, CVR, CAC, and ROAS Scale campaigns using data insights, A/B testing, and automation tools Collaborate with global teams/agencies to implement best practices Quick Commerce & Marketplace Management Own relationships and growth strategy across platforms (e.g., Blinkit, Zepto, Instamart, Amazon, Flipkart etc.) Plan and execute platform-specific promotions, visibility campaigns, and sponsored listings Drive hyperlocal and inventory-led marketing strategies to maximize conversions Ensure alignment between demand generation and supply availability Own marketplace share of visibility and sales Data Analytics & Insights Own marketing dashboards and reporting cadence Track and optimize key KPIs: GMV, CAC, LTV, retention rate, AOV, contribution margin Use analytics tools (e.g., Google Analytics, app analytics platforms) to derive actionable insights Lead experimentation roadmap and conversion rate optimization (CRO) initiatives Develop lifecycle marketing strategies: onboarding, engagement, retention, and reactivation          Cross-functional Collaboration Work with brand, sales and category teams to align promotions with inventory and pricing Coordinate with brand marketing for integrated campaigns and launches Engage with global stakeholders to ensure alignment with brand guidelines and strategy Coordinate with the customer POC’s to align o monthly budgets, finance and campaigns management Identify the need for creative refresh tracking the key metrics. Analyse, strategize, brief and execute the create refresh required for each platform Team Leadership & Stakeholder Management Manage customers, agencies and vendors Present senior leadership with data-backed recommendations Foster a culture of experimentation, accountability, and agility Daily interaction with the agency and customers, weekly and monthly review meetings for constant campaign optimisation. A&P Budget Management Own end-to-end planning, allocation, and governance of the A&P budget across brands and customers. Track and manage A&P spends against plans, ensuring strong financial discipline and timely course correction. Prioritize investments based on business objectives, channel needs, and ROI, balancing brand building and performance outcomes. Partner with Finance, Sales, and Regional teams on budgeting cycles, phasing, and accrual mana