Associate Manager, Events and Field Marketing at Nielsen IQ

Job description

About the Role  You’ll own the marketing strategy and activation for assigned events and field marketing programs, within an agreed event calendar and level of marketing support. You’ll define how NIQ shows up, what we communicate, and how we engage priority audiences before, during, and after each event.  This role combines independent program ownership with hands-on execution and guidance from the Events and Partner Marketing lead and North America Marketing Leader.  What You’ll Do  Develop event marketing plans that define target audiences, messaging, customer experiences, and desired commercial outcomes.  Write invitations, promotional emails, and follow-up communications; build emails and landing pages; and coordinate digital and social promotion.  Partner with Sales to identify priority accounts and contacts, align on meeting goals, and prepare outreach resources that support productive conversations.  Deliver on-site activations, coordinating with Marketing Operations on logistics and owning selected logistics tasks as agreed.  Execute timely post-event campaigns that connect attendee interests with relevant content, meetings, or solution discussions.  Coordinate lead capture, qualification, and routing with Sales and marketing partners; monitor follow-up and escalate gaps.  Report on audience engagement, lead quality, follow-up, and pipeline contribution, using findings to improve future programs.    What Success Looks Like  Events engage the intended audiences, qualified interest reaches Sales with actionable context, and timely follow-up supports progression toward pipeline.  What You’ll Bring  Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.  Relevant B2B marketing experience, typically gained over 3+ years in event marketing, field marketing, customer marketing, or demand generation.  Experience developing and executing marketing programs within agreed priorities and resources.  Strong writing skills and hands-on experience building emails and landing pages.  Experience partnering with Sales on customer outreach and engagement.  Strong project management skills, with the ability to manage overlapping timelines and stakeholders.  Ability to interpret performance data and recommend practical improvements.  Travel: Approximately 25% within the United States  Preferred Experience  Delivering on-site B2B event activations or targeted customer programs.  Using email marketing and marketing automation platforms such as Marketo, Microsoft Dynamics (MSD), or Pardot.  Using CRM and event platforms for lead tracking and reporting.    This role has a market-competitive salary with an anticipated base compensation of the following range:    $69,800.00 - 88,665.  Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more.   Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to he