Associate E-Commerce Professional at Helen of Troy in Flexible Location

Job description

Associate E-commerce Professional-Osprey, Hydro Flask, and Curlsmith Our Beauty, Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our, Curlsmith , Osprey, and Hydro Flask brands, and this role will support all of these brands. Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making our everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! Position: Associate E-commerce Professional Department: Online Sales / E- commerce Work Location: Hybrid (work 3 days onsite) – London, England, and are travelable to the Waterloo – Southwark area. Role Type: Full time, Permanent What you will be doing: Be part of a team shaping the future of our EMEA eCommerce business. In this role, you'll help grow our direct-to-consumer brands by optimising website performance, enhancing product merchandising, and driving digital visibility through SEO. Your work will directly contribute to ambitious growth targets while ensuring a best-in-class shopping experience for our customers across Curlsmith , Osprey, and Hydro Flask . Responsibilities: Delivering annual eCommerce revenue and profitability targets across all EMEA Direct-to-Consumer (DTC) websites. Developing and implementing eCommerce strategies aligned with business objectives to drive revenue growth while collaborating cross-functionally to enhance site usability and continuously improve the customer experience. Creating and maintaining an exceptional brand experience through impactful merchandising across EMEA Home & Outdoors DTC websites on Magento and Beauty websites on Shopify, maximising commercial opportunities. Managing the day-to-day operation of assigned websites, including owning development tickets and representing the brand in relevant internal and external meetings. Owning and optimising key eCommerce platforms and tools, developing subject matter expertise in areas such as reviews, on-site search and merchandising, translations, and loyalty programmes. Building and launching seasonal product ranges in line with go-to-market plans, while reviewing site content for accuracy and implementing customer insights and feedback to improve performance. Monitoring and analysing key performance indicators including traffic, conversion rates, and site speed, and driving improvements through collaboration with Marketing, IT, and other stakeholders. Executing a strong on-page SEO strategy by implementing timely optimisations and managing relationships with SEO agencies and developers to ensure technical SEO priorities are delivered effectively. Leading website merchandising strategies aligned with product priorities, seasonal campaigns, and business objectives, while partnering with the DTC Marketing and Trading Manager to balance brand experience with commercial performance. Supporting and contributing to promotional and pricing strategies, including end-of-season sales, gift-with-purchase campaigns, and additional revenue-driving initiatives. Preparing and delivering daily trading reports, call-off files, and performance updates to support decision-making. Collaborating with the CRM team to ensure the successful implementation of loyalty and community growth initiatives, while supporting customer acquisition and retention objectives. Partnering with Demand Planning and the Ecommerce Trading Manager to maximise stock availability, proactively identifying risks and opportunities throughout the season. Owning and enhancing the customer journey and user experience, ensuring delivery aligns with brand strategy and eCommerce best practices. Using A/B testing