Associate Director Regional Marketing Specialist- South Central Region at Bristol Myers Squibb in Houston, TX

Job description

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it. This region includes: Houston, TX, Dallas TX, San Antonio, TX, New Orleans, Phoenix, AZ The Associate Director, Hematology Regional Marketing (RMK) role is a senior in-market position within the US Hematology/Cell Therapy commercial organization that will focus on commercial Thought Leader (TL) engagements to gain insights into regional opportunities, provide a bridge between regional markets and headquarters, regionally support the brand strategy, support promotional Speaker training and development, the execution of peer to peer educational programs, and support regional congress activity. Regional Marketer (RMK) will liaise with other field-based professionals, within approved SOPs, including but not limited to Field Medical, Sales (DBM & RBDs), and US Value, Access & Payment, in addition to home office-based colleagues in Marketing, Sales, US Value, Access & Payment and Medical as appropriate. Responsibilities will include, but are not limited to, the following: Brand Strategy Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution Supporting the execution of approved Advisory Board Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief Facilitate, participate in and attend advisory boards, where appropriate Regional and National Physician Discussions Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials Engage with assigned TLs and solicit feedback, as necessary Participating in and attending Congresses and other industry meetings Conduct 1:1 meeting with HCPs Attend meeting sessions at the congress Compliant Collaboration with other Field-based and Home Office-based teams Providing input and support in developing account plans for Sales Speaker Management and Engagement Identifying and developing HCP Speakers to provide high-quality compliant promotional education Providing refresher and follow-up training to Speakers on approved Speaker materials Ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution. Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions Compliance & Integrity Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity. Hematology/Cell Therapy Regional Marketing Specialist (RMK) Skills / Knowledge Required: Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical Minimum 5 years of experience in Hematology or specialty therapeutics Bachelors Degree required or higher Marketing, Sales Management, and / or launch experience strongly preferred Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred Proven ability to manage large geograph