Associate Director of Outreach, Master in Law Program at The University of Pennsylvania in Law School

Job description

University Overview The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023. Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play. The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more. Posted Job Title Associate Director of Outreach, Master in Law Program Job Profile Title Associate Director C, Business and Finance, Communications and Marketing Job Description Summary The University of Pennsylvania Carey Law School (Penn Carey Law) is one of the nation’s oldest and most distinguished law schools. We offer a distinctive cross-disciplinary legal education, drawing on the depth and breadth of the University of Pennsylvania and a supportive intellectual community for our scholars, staff, and students alike. The Master in Law (ML) program is an innovative, dynamic, and interdisciplinary graduate program for professionals, students, scholars, and emerging leaders seeking to expand their expertise and amplify their impact with legal education at Penn Carey Law. Through the Master in Law degree, Certificate in Law, and coursework across a range of specializations, the program provides students with the legal knowledge and skills to address complex challenges in their fields and advance their careers. The Associate Director of Outreach reports to the Assistant Dean of the Master in Law (ML) Program. In consultation with and at the direction of the Assistant Dean, the Associate Director plans and executes the ML Program’s outreach, marketing, and communications and informs marketing, recruitment, and enrollment growth strategy for the Master in Law (ML) Program. This role is responsible for the development, execution, and optimization of data-driven, multi-channel marketing and admissions strategy and implementation to drive lead generation, engagement, and application conversion across internal and external audiences. The Associate Director independently conducts sophisticated market, enrollment, and competitive analyses; tracks and interprets applicant and prospect digital engagement behavior across platforms; and contributes data informed recommendations that influence strategic decisions related to program positioning, pricing, modality, and enrollment management in an increasingly competitive legal and other topical master’s degree market. The Associate Director provides strategic expertise for the marketing, communications, outreach, and admissions funnel of the ML Program. This role is responsible for helping to build the vision, priorities, and execution for local, regional, national, and international recruitment and brand positioning, working closely with the Assistant Dean of the ML Program and Penn Carey Law Communications. The position designs the ML Programs multichannel marketing strategy, market research and analytics, and outreach i