Associate Director - Growth Marketing at Wolters Kluwer

Job description

Role Overview As Associate Director, Digital & Integrated Marketing for ELM, you will lead the strategy and execution of a full-funnel marketing engine designed to drive enterprise pipeline, new logo acquisition, and customer expansion . This role extends beyond digital to orchestrate integrated campaigns across digital, field, and executive-level events , aligned to complex B2B buying journey. You will play a critical role in connecting marketing to revenue by aligning closely with enterprise sales, product marketing, and customer teams—ensuring programs drive account engagement, opportunity progression, and measurable revenue outcomes . Responsibilities Integrated Campaigns for Enterprise Growth Lead full-funnel, integrated campaigns aligned to ELM solution priorities (e.g., litigation management, legal spend, invoice automation, AI-enabled workflows) Orchestrate multi-channel programs across digital, ABM, field marketing, and executive events targeting enterprise accounts Own end-to-end campaign lifecycle, from strategy through optimization and revenue attribution Account-Based & Demand Generation Strategy Partner with sales on ABM strategies focused on named accounts and high-value segments Drive new logo acquisition while supporting pipeline acceleration and deal expansion Build targeted engagement programs that move accounts through consideration, evaluation, and purchase Implement scalable programs for multi-touch, multi-stakeholder engagement Events & Executive Engagement Integrate flagship industry events, hosted experiences, executive roundtables, and field programs into campaign strategy Ensure events are generating and accelerating pipeline , with defined pre-, during-, and post-event activation Support sales-led engagement for key accounts and late-stage opportunities Digital & Performance Marketing Lead digital strategy across paid media, search, social, and web to drive high-quality demand Optimize conversion pathways (web, landing pages, content journeys) for enterprise buyers Manage strategic partnerships with media platforms and industry channels (legal/tech ecosystems) Marketing Analytics, Operations & Technology Own marketing performance analytics , including, pipeline contribution (sourced/influenced), account engagement and progression, conversion across lifecycle stages and campaign ROI and customer acquisition cost. Lead marketing operations , including campaign execution, lead/account management, and data quality Define and optimize the marketing tech stack (Salesforce, Marketo, attribution, event tech) Recommend the right mix of tools and processes to support enterprise GTM and revenue visibility Sales, Product & Customer Alignment Partner closely with enterprise sales to align on target accounts, pipeline goals, and campaign priorities Collaborate with product marketing to translate ELM capabilities into compelling, differentiated campaigns Align with customer marketing to support cross-sell, upsell, and retention programs Act as a strategic partner to leadership on pipeline health, performance insights, and growth opportunities Budget & Resource Optimization Manage budgets across digital, ABM, and events, optimizing for pipeline generation and revenue impact Allocate resources based on segment priorities, deal size, and performance insights Leadership Lead and develop a team across digital, campaigns, events, and operations Build a performance-driven, data-centric culture focused on accountability and continuous optimization Mentor managers and senior marketers supporting enterprise GTM execution Skills & Experience Deep experience in B2B enterprise marketing , ideally in SaaS, legal tech, or complex solution selling Proven success driving pipeline and revenue in long, multi-stakeholder sales cycles Expertise in account-based marketing (ABM) and enterprise demand generation Strong experience leading integrated campaigns across digital and events (including executive engagement) Advanced knowledge of