Associate Director, Cell Therapy Non-Personal Promotions at Iovance Biotherapeutics

Job description

About Iovance Biotherapeutics, Inc. Iovance Biotherapeutics , Inc. is the global leader in innovating, developing, and delivering tumor infiltrating lymphocyte (TIL) cell therapies for patients with solid tumors. Amtagvi® (lifileucel) is the first FDA-approved, one-time treatment for previously treated advanced melanoma, now approved in three global markets and available at more than 95 authorized treatment centers. The Iovance TIL platform spans registrational trials and next-generation programs in additional solid tumors, including gene-edited and IL-12 tethered TIL therapies, next-generation IL-2, and precision immuno-oncology approaches. As the first and only company to take TIL therapy from concept to a broadly accessible commercial treatment, Iovance operates as an end-to-end cell therapy company, anchored by fully owned, centralized U.S.-based manufacturing that is scaled to serve thousands of cancer patients worldwide each year. For more information, please visit www.iovance.com . Amtagvi® and its accompanying design marks, Proleukin ® , Iovance ® , and IovanceCares™ are trademarks and registered trademarks of Iovance Biotherapeutics, Inc. or ts subsidiaries. All other trademarks and registered trademarks are the property of their respective owners. Information on Iovance’s broad, industry-leading patent portfolio is available on the Intellectual Property page on www.iovance.com . Overview The Associate Director, Cell Therapy Non-Personal Promotions will oversee the management and execution of non-personal promotion (NPP) content for both HCP and patient audiences, ensuring cohesive, high-impact engagement across digital channels. This role also offers the opportunity to build and scale best-in-class digital engagement models in close partnership with Brand HCP and Patient business leads, Insights, and agency teams. Specific Responsibilities Support non-personal promotion (NPP) omnichannel execution while identifying and designing integrated engagement opportunities aligned to customer insights, audience segmentation, and brand objectives. Partner with both HCP and Patient Marketing business leads to understand engagement strategy, objectives, market research, and key priorities. Lead HCP NPP planning and execution to support education, engagement, and message reinforcement across relevant digital and media channels. Lead patient and caregiver NPP planning and execution to support disease-state education, branded engagement, and appropriate journey-based communications. Translate brand objectives, customer insights, audience segmentation, and market research into engaging and effective non-personal promotional campaigns that meet audience needs and preferences while ensuring consistent messaging across multiple digital channels. Partner with and manage day-to-day activities with the media agency. Partner with business leads and BAI to analyze NPP campaign performance, define and track KPIs, develop dashboards, identify actionable insights, and optimize future initiatives through ongoing test-and-learn planning. Offer targeted digital solutions and strategies to enhance NPP, brand, and disease-state education strategies and reach the right HCPs, patients, and caregivers. Identify and evaluate new marketing technology platforms that support future readiness and engagement models such as AI and emerging digital solutions. Serve as the NPP content owner in the promotional review committee process, partnering with the weekly review team to manage assets from creation through execution across NPP channels. Collaborate closely with cross-functional stakeholders (Medical Affairs, Market Access, Commercial, Legal) to ensure alignment of NPP brand strategy and execution is effective and compliant. Manage NPP omnichannel tactical execution budget effectively to ensure efficient resource allocation Travel Travel up to 30% (domestic) Education and Qualifications 5+ years of relevant marketing experience A bachelor’s degree in marke