Associate Brand Manager - Foodservice at Smithfield Foods in Smithfield, VA

Job description

If you are currently employed at Smithfield, please log into Workday and submit your application through the Jobs Hub. Have a seat at our table. When you join Smithfield, you become part of something special – a company that's sustainably feeding people around the world, producing good food the right way with respect for our people, animals, communities and planet. With opportunities across locations and functions, a culture grounded in our Core Four values - gratitude, communication, respect and accountability - and a strong commitment to learning, collaboration, and innovation, Smithfield offers challenging and rewarding careers where you can grow, contribute and make a real impact. Apply Now! THE VALUE YOU’LL BRING: The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section. Join Smithfield Culinary as an Associate Brand Manager - Foodservice, where you’ll lead marketing initiatives to drive brand growth and sales. In this role, you’ll manage brand and product materials, support national and local marketing programs, and collaborate with internal teams and external partners to build strong relationships. Reporting to the Foodservice Marketing Director, this role is perfect for a marketer who thrives on delivering results. You’ll use your strategic mindset and relationship-building skills to develop and execute impactful marketing plans, turning metrics into business drivers for sales and distributors. If you're a self-motivated, fast-paced professional with a passion for marketing, we want you on our dynamic team! WHAT YOU’LL DO: The below statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned. Brand/Product Expertise: Serve as the go-to product expert across multiple categories. Analyze market trends and adjust strategies based on insights. Help drive category strategy and performance analysis. Collaboration: Develop and distribute sales tools (imagery, videos, sell sheets, POS). Collaborate with cross-functional teams to streamline product info. Assist with legal approvals and customized sales presentations. Participate in strategic meetings to align business goals. Advertising & Promotions: Manage agency relationships and internal/external presentations. Oversee digital resources (website, social media, internal tools). Support execution of the annual marketing plan to meet growth objectives. Ensure consistent brand messaging across all advertising and promotions. Provide feedback on creative work and manage marketing partnerships. Innovation Management: Contribute to product development and market assessments. Lead brainstorming sessions to explore new ideas. Partner with innovation teams to launch and optimize products. WHAT WE’RE SEEKING: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions. Bachelor’s degree from an accredited college or university in Marketing or related field and 3+ years of relevant experience; or equivalent combination of education and experience, required. Experience acting as a lead by providing training, coaching, or mentoring to less experienced staff or through managing a process or project. B-B marketing experience with a food manufacturer or agency preferred. Direct experience or high-level knowledge with foodservice industry preferred. Understanding of brand & associated product management disciplines, key marketing strategies, media and selling dynamics. Familiar with Power BI, SAP and PMDM. Proficiency in Microsoft Office Suite, including Word, Power p