Associate AD, Marketing, Fan Experience & Engagement - Marketing & Branding at University of Wyoming in Laramie, WY

Job description

Join Our Campus Community! Thank you for your interest in joining the University of Wyoming. Our community thrives on the contributions of talented and driven individuals who share in our mission, vision, and values. If your expertise and experience align with the goals of our institution, we would be thrilled to hear from you. We encourage you to apply and become a valued member of our vibrant campus community today! Why Choose Us? At the University of Wyoming, we value our employees and invest in their success. Our comprehensive benefits package is designed to support your health, financial security, and work-life balance. Benefits include: Generous Retirement Contributions: The State contributes over 15% of your gross salary. With your mandatory employee contribution, the total contribution toward your retirement plan exceeds 19%. Exceptional Health & Prescription Coverage: Enjoy access to medical, dental, and vision insurance with competitive employer contributions, that include 4 deductible options to suit your needs . Paid Time Off: Benefit from ample vacation, sick leave, paid holidays, and paid winter closure. Tuition Waiver: Employees and eligible dependents can take advantage of tuition waivers, supporting continuous education and professional growth. Wellness and Employee Assistance Programs: Stay healthy with wellness initiatives, counseling services, and mental health resources. At the University of Wyoming , we are committed to creating a supportive and enriching workplace. To learn more about what we offer, please refer to UW’s Benefits Summary . JOB TITLE: ASSOCIATE AD, MARKETING, FAN EXPERIENCE & ENGAGEMENT JOB PURPOSE: Oversees both the short-term and long-term marketing strategies, fan experience & engagement, and branding initiatives for the Athletic Department. ESSENTIAL DUTIES AND RESPONSIBILITIES: Lead and contribute to the planning, development, and execution of fan experience, game atmosphere and year-round fan-engagement initiatives that strengthen loyalty, maintain meaningful relationships with fans that ultimately increase attendance and generate revenue. Develop student-engagement initiatives in collaboration with student government, campus organizations, residential communities, student-athletes, and other university partners. Collaborate with our creative, communications, ticketing, operations, spirit, and corporate sponsorship teams to produce coordinated, brand-consistent experiences and execute in-game sponsorship assets and partner activations. Develop detailed game-presentation plans, scripts, and production schedules while coordinating entertainment, promotional, recognition, spirit, student participation, and sponsor elements. Develop all Athletic Department promotional advertisements, including, but not limited to, all digital advertising as well as traditional media. Manages media trade program including, but not limited to, contracting/renewing media partners, buying/placing and trafficking all statewide media trade and cash advertising, assisting creative staff in the development process for advertising and assisting in discovery of new digital advertising opportunities. Coordinates marketing plans for all sports programs Oversees Athletic Department branding initiatives. Supervises spirit squad program. Coordinates community outreach events. Assists with budget planning. Maintains thorough knowledge of and adheres to all applicable University, conference and NCAA rules and regulations. Assists with other duties/projects as assigned/directed. MINIMUM QUALIFICATIONS: Education: Bachelor’s Degree or equivalent combination of education and experience Experience: 2 years Marketing & Managing experience. Valid driver's license with a motor vehicle record (MVR) compliant with the Driving for University Business SAP . Experience Evaluation Minimum experience requirements are evaluated on a full-time equivalent (FTE) basis. Relevant part-time experience will be prorated based on hours worked.