Assistant Dean and Executive Director of Enrollment Management and Marketing at University of Dayton in Dayton, OH

Job description

Position Summary: University of Dayton School of Law (UDSL) invites applications and nominations for the position of Assistant Dean and Executive Director of Enrollment Management and Marketing. Reporting directly to the Dean, this senior administrative leader provides strategic direction for enrollment management, admissions, recruitment, and marketing for the School of Law’s J.D. and residential LL.M. programs, including traditional in-person and online/hybrid offerings. The Assistant Dean is a member of the School of Law leadership team and partners with faculty, staff, students, alumni, and University colleagues to build a strong and diverse applicant pool, support enrollment goals, strengthen the student experience from prospect through matriculation, and advance the School of Law’s mission and brand. Essential Responsibilities Strategic Enrollment Management and Recruitment • Develop and execute a comprehensive, data-informed enrollment management and recruitment strategy aligned with UDSL enrollment goals for class size, academic credentials, diversity, and net tuition revenue. • Work with the Dean to set annual recruitment priorities, enrollment targets, and timelines. • Set annual conversion strategies for each program and stage of the enrollment funnel, from prospect through matriculation. • Forecast enrollment, applicant volume, yield, credentials, and other key indicators; translate analysis into recommendations and timely decisions for the Dean and leadership team. • Identify emerging markets, prospective student populations, partnerships, and program opportunities that support sustainable enrollment. • Designing, coordinating and participating in recruitment and conversion events on campus, online, and at regional and national locations. • Build and maintain effective relationships with pre-law advisors, undergraduate institutions, professional organizations, prospective students, alumni, and other enrollment partners. • Develop distinct strategies that reflect the similarities and differences among traditional in-person, online/hybrid, and other law school programs. Admissions Operations and Compliance • Lead the administration of the admissions process, including application review, decision-making, communications, scholarship notifications, event invitations, and onboarding. • Advise and coordinate the Faculty Admissions Committee in consultation with the Dean. • Establish efficient, consistent, and student-centered application processing procedures; ensure staff are trained to use the admissions database, CRM, and related technologies. • Collaborate with Financial Aid and other University offices to support compliance with federal and state regulations, LSAC requirements, ABA standards, and University and School of Law policies. • Prepare accurate statistical and narrative reports for the Dean, the Director of Budgets and Operations, ABA and other accreditors, LSAC, and other authorized partners. • Support the enrollment and onboarding experience by coordinating orientation-related activities and other Law School leaders to facilitate the transition from admitted student to enrolled student. Marketing, Communications, and Brand Management • Partner with the Director of Communications and Marketing to develop and implement integrated recruitment marketing plans across print, web, email, social media, paid search, digital advertising, and other appropriate channels. • Oversee the development and timely distribution of accurate, compelling, and audience-appropriate recruitment materials and communications. • Ensure admissions-related website content is current, accessible, easy to navigate, and consistent with UDSL and University of Dayton brand standards; coordinate website updates with the appropriate University partners. • Use market research, audience insights, and campaign performance data to refine messaging, channel strategy, and return on investment. • Represent UDSL at recruitment events and communicate