Assistant Athletics Director, Marketing, Revenue Strategy and Fan Engagement at Santa Clara University in Santa Clara, CA

Job description

Position Title: Assistant Athletics Director, Marketing, Revenue Strategy and Fan Engagement Position Type: Regular Hiring Range: $91,800-$114,785 annually, Compensation will be based on education, experience, skills relevant to the role, and internal equity. Pay Frequency: Annual A. POSITION PURPOSE The Assistant Athletics Director for Marketing, Revenue Strategy and Fan Engagement provides strategic leadership for Santa Clara Athletics’ marketing operations and leads the development and execution of integrated strategies that drive attendance, ticket revenue, fan acquisition and retention, student engagement, and brand awareness. This position will report to the Associate Athletics Director for Marketing and Fan Engagement. This position leads the Athletics’ marketing team and oversees department-wide marketing campaigns, game presentation, promotional programming, and fan experience initiatives. This position also serves as the primary liaison to the Center for Student Involvement and the West Coast Conference on matters related to student engagement, fan experience, and promotional programming. B. ESSENTIAL DUTIES AND RESPONSIBILITIES Marketing, Revenue Strategy, Fan Engagement, and Game Presentation Develop, implement, and evaluate annual department-wide marketing, promotional, fan engagement, and revenue-support strategies, with primary responsibility for men’s and women’s basketball and oversight of plans for assigned programs. Lead the Athletics marketing team in translating departmental priorities into coordinated campaigns, promotional calendars, game-presentation plans, and measurable audience and revenue goals. Lead digital advertising strategy across paid social, display, search, retargeting, and emerging channels, including audience targeting, budget allocation, campaign execution, testing, and performance optimization. Direct email-marketing strategy in collaboration with Ticket Sales and Operations, using audience segmentation, automation, testing, and performance analytics to support season tickets, mini-plans, group sales, premium hospitality, single-game tickets, renewals, and fan-engagement initiatives. Direct integrated marketing campaigns designed to increase attendance, ticket sales, premium hospitality revenue, group sales, fan acquisition and retention, student engagement, and brand awareness. Collaborate with Ticket Sales and Operations to develop campaign strategy, product positioning, offers, sales timelines, and customer journeys that support ticket-revenue and attendance goals. Use CRM data, audience research, customer behavior, sales trends, and campaign analytics to evaluate performance, improve marketing effectiveness, and identify opportunities for revenue and audience growth. Provide strategic and operational leadership for game presentation and the in-venue fan experience, including team introductions, promotional elements, student activations, sponsor integrations, entertainment, recognitions, and premium fan experiences. Oversee the development and execution of game-day rundowns, public-address scripts, timing protocols, pregame activities, National Anthem performances, honorary recognitions, and promotional and corporate-partner activations. Assign and direct marketing staff, game-day personnel, and external partners responsible for campaign execution, event production, promotions, and fan-engagement activities. Responsible for writing the game day public address scripts that include game day timing protocol and corporate sponsor activations. Collaborate with Communications, Creative Services, Ticketing, Development, Corporate Partnerships, and external partners to develop and execute cohesive marketing, revenue generation, digital advertising, email marketing, and fan engagement strategies for Men’s and Women’s Basketball and assigned programs. Establish performance measures and regularly communicate marketing, attendance, revenue, and fan-engagement results to Athletics leadership and r