APAC PU Marketing Manager at Dow in Shanghai

Job description

At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet. Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place. Dow Polyurethanes has an opportunity for an APAC Marketing Manager . This role is responsible for the Industrial Markets segment which is comprised of variety of applications such as adhesives, sealants, binders, engineering elastomers, composites, moisture control, filters, protective coatings, electrical & encapsulation. In this strategic role, you will lead the development and execution of APAC growth strategy by collaborating with Sales, TS&D, Product Management, Business Communication in the region as well as leveraging global best practices and successful business cases. You will be responsible for 1) identifying strategic applications, 2) leading cross-functional Market Management Team, 3) accelerating commercialization of innovations. This role will report to APAC Marketing and Product Director, Polyurethanes. Core Responsibilities Lead cross-functional Market Management Team to develop and execute marketing strategy. Conduct market assessments, competitive intelligence, customer segmentation, and value chain analyses to identify strategic applications, growth opportunities, and lead portfolio decisions. Accountable for innovation pipeline management with TS&D. Implement effective marketing communication including sales tool kit, digital marketing, customer seminar, training for sales and distributor. Work with Sales and TS&D to deliver both short term and mid-long term financial target. Build strong relationships with customers, channel partners, and industry stakeholders to strengthen market position and customer intimacy. Required Qualifications Minimum 8 years of commercial, marketing, business development, or technical experience. Experience within the Polyurethanes industry or related specialty chemicals markets. Demonstrated experience in market analysis, strategic planning, and business growth initiatives. Bachelor degree in Chemical, Engineering or Marketing related majors, MBA a plus Strong written and verbal communication skills in English. Competency Passion for Marketing: Can enjoy market analysis and strategy development and be excited to impact to the organization and market. Strategic Thinking: Ability to see the bigger picture, anticipate future opportunities and challenges, and make decisions that support long-term business objectives. Disciplined Project Management: Ability to plan, execute, monitor, and deliver projects in a structured and consistent manner while managing timelines, resources, risks, and stakeholder expectations Result Driven: Ability to drive projects to results quickly, with detailed planning and execution. Strong commit to achieving sales and profit targets not only mid-long term but short term. Action Oriented : Proactively turns ideas into actions, moves quickly when opportunities arise, and takes ownership to achieve business results rather than waiting for direction. Communication / Leadership Skill: Ability to develop productive relationships with other functions, internal and external stakeholders and influence them to drive the execution. Marketing Fundamentals: Understand marketing 4P, segmentation, targeting and positioning principles and can apply in real work. Additional Notes Domestic and international travel will be required. No relocation support is available for this position. Please provide your application in Eng