Advertising Lead at Bank of Queensland in Sydney, NSW

Job description

About the Role This is an exciting opportunity to lead the planning and delivery of integrated advertising campaigns within the Go-To-Market team across BOQ Group’s brands, products and customer segments. Reporting into the Senior Manager – Brand, Social & Advertising, the Advertising Lead will work to turn brand and business priorities into high-impact advertising programs that drive customer growth, strengthen brand consideration and improve marketing performance. Leading a team of Marketing Managers and Campaign Managers, you’ll oversee campaigns from initial briefing through to execution, optimisation and evaluation. You'll work collaboratively across marketing, product, customer, legal and digital teams, as well as external creative and media agency partners. From the initial brief through to launch, optimisation and evaluation, you’ll bring together the right people, ideas and channels to deliver great work in line with business objectives. You’ll also help make the way we work simpler, smarter and faster. That means improving campaign workflows and processes, overseeing tools such as Jira and Intelligence Bank, and exploring how AI, automation and emerging marketing technologies can improve the way campaigns are created, managed and optimised, while maintaining strong brand, risk and compliance standards. About You You’re an experienced marketing leader who knows how to turn strategy into advertising that connects with customers and delivers results. You’re equally comfortable shaping the big picture and getting into the detail, bringing together creative, media, customer insights and commercial priorities to deliver great work. You’ll have experience delivering integrated campaigns across a mix of channels and working closely with creative and media agencies. Just as importantly, you’ll have proven experience leading and developing a great team, building strong relationships and influencing stakeholders across the business. You’re commercially minded, comfortable managing significant marketing investment and use insights and performance data to optimise results and continually improve campaign effectiveness. We’re also looking for someone who is curious about what’s next. You’ll have an interest in AI, automation and emerging marketing technology, and see the opportunity to use these tools to help teams work smarter, move faster and create more effective marketing. About us BOQ Group is a truly unique group of challenger brands with a purpose – to provide a genuine alternative to Australian financial services for customers and employees. Our family of brands (Bank of Queensland (BOQ), ME Bank, Virgin Money Australia, BOQ Specialist), each come with their own defined customer audience and brand personality, but share one goal – to build social capital through banking. That’s creating trust with customers, exploring staff potential and believing that tiny gestures and big ideas can change the world for communities. BOQ Group’s inclusive vision is to foster a workspace that values and leverages difference and creates new possibilities, a place where our people feel confident to bring their best selves to work every day. We embrace difference and believe that our workforce should reflect the customers and communities that we serve. In 2023, we successfully implemented an innovative Reconciliation Plan, driving positive change and promoting inclusivity across BOQ Group. Our perks At BOQ Group, we are passionate about creating an exceptional work environment that nurtures both your professional and personal growth. Our comprehensive benefits package is designed to enhance your well-being, provide financial security, and foster a sense of community and inclusion. Here are just some of the fantastic perks you can enjoy as part of our team: Flexible working arrangement - Balance your work and personal life with ease. Discounted financial products - Enjoy exclusive rates on our financial services across the Group. Salary sacrifi