Advancement Communications Manager (4491) at Life University in Marietta, GA

Job description

The Advancement Communications Manager is a strategic member of Life University’s Office of Advancement, responsible for developing and executing the communications strategies to advance the department. This key member produces engaging, informative and compelling content that furthers Life University’s philanthropic priorities. The individual in this position will utilize several platforms, including print, web and email and should have working knowledge of best practices for each vehicle of communications. Serving as the communications leader for the Office of Advancement, this position develops compelling content, storytelling initiatives and multichannel communication strategies ((print, email, social media) that increase constituent engagement, promote philanthropic investment and elevate the visibility and impact of Advancement programs and initiatives. The Advancement Communications Manager collaborates closely with Development, Alumni & Friends, LIFEforce and University Marketing to ensure alignment with institutional priorities while maintaining Advancement's fundraising, stewardship and engagement objectives. Essential Job Functions COMMUNICATIONS Develops and implements a comprehensive Advancement communications strategy aligned with the University's fundraising, alumni engagement and institutional priorities. Creates annual communications plans, editorial calendars and messaging frameworks supporting Advancement initiatives, campaigns, events and engagement efforts. Serves as the primary communications strategist for the Office of Advancement and liaison with the Marketing Department. Works with members of the Office of Advancement division including the Vice President of University Advancement to identify, develop and implement a strategic communications plan for donors, alumni and friends and key stakeholders of the University that strengthens constituent engagement and philanthropic support. Responsible for segmentation, content creation and execution of email campaigns, newsletters and other Advancement communications targeting donors, prospective donors, alumni and friends of the University – through Raiser’s Edge NXT software. Responsible for buildout and formatting of any communications coming from the Office of Advancement to ensure brand standards align with Life University Marketing. Develops compelling donor-centric communications designed to elicit philanthropic support for Life University’s giving campaigns, including but not limited to annual giving, planned giving, and capital campaigns. Partners with other members of the Advancement Department to develop campaign communications, case statements, donor proposals, stewardship reports and impact communications. Partners with Alumni & Friends department to create communications that build lifelong engagement and strengthen relationships with Life University alumni and supporters. Develops communications including segmented newsletters that highlight alumni achievements, constituent success stories and institutional impact. Content to be provided by Alumni and Friends Department. Assists with writing and editing institutional messaging related to philanthropy on behalf of the Office of University Advancement. Provides editorial review and quality assurance for Advancement communications to ensure adherence to AP style, brand standards and institutional messaging. Develops and maintains Advancement-related website content on alumni.life.edu through Blackbaud’s NetCommunity, in partnership with Office of Advancement and University Marketing. Apply data analytics skills to report efficacy of communications in the Office of Advancement internally and externally. Administrator of project management software (i.e. Monday.com) for all Office of Advancement communication initiatives. Supports Alumni & Friends Department related to social media channels. Monitors industry trends and higher education advancement best practices t