Admissions Manager, Admissions and Marketing Automation - McDonough School of Business at Georgetown University in Main Campus

Job description

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world. Requirements Job Overview Admissions Manger, Admissions and Marketing Automation McDonough School of Business- Georgetown University The Admissions Manager, Admissions and Marketing Automation, Graduate & Executive Degree Programs Admissions - Georgetown University McDonough School of Business supports all activities related to admissions processing and moving applicants through the enrollment funnel for the Master of Science in Business Analytics Online (MSBA Online), as well email marketing automation across the Graduate & Executive Degree Program portfolio. This role is split equally between core admissions responsibilities for MSBA Online, and portfolio-wide email marketing automation platform operations. On the admissions side, the position is responsible for all admissions activities related to the smooth and effective enrollment of incoming students for MSBA Online where they will partner with an external agency to ensure that we meet target enrollment goals. On the email marketing automation side, the Admissions Manager is responsible for building, executing, approving, and optimizing email marketing templates, landing pages, and lead-nurturing workflows across the entire Graduate & Executive Degree Programs portfolio. Additional duties include, but are not limited to: Operational responsibility for MSBA Online admissions processes by reading applications, verifying all documents have been received and are accurate, ensuring all files are distributed to the Admissions Committee for review, and managing the processing of all admissions and scholarship decisions. Liaising with an external partner for MSBA Online on all items related to MSBA Online admissions including managing application status updates and clearing pipeline processing bottlenecks. Supporting the recruitment and admissions for all programs in the Graduate & Executive Degree Program portfolio as required, including inbox management ensuring rapid and professional responses, conducting one-to-one meetings with prospective candidates and supporting recruitment and yield events. Building and deploying email communications, event landing pages, list imports, and automated lifecycle nurture sequences using Salesforce Marketing Cloud. Identifying opportunities to leverage automation to efficiently maximize audience reach and boost candidate engagement throughout the enrollment lifecycle. Proactively conducting experiments on different email components such as subject lines, CTAs, send times, etc. to assess effectiveness and optimize email campaign performance. Monitoring and tracking KPIs to report on results and understand performance, proactively making recommendations to the Director of Marketing Automation and supporting the team to implement changes based on findings. Work Interactions This position reports directly to the Senior Director, Graduate & Executive Degree Programs Admissions and works closely with the Director, Marketing Automation & Strategic Projects for portfolio-wide email marketing automation tasks. This person will be externally facing, interacting on an ongoing basis with prospective students, alumni, an external partner, and Georgetown University offices including the Office of Marketing and Communications. Requirements and Qualifications Bachelor’s degree requirements 2 years of experience Critical ability to multitask, prioritize, and execute with strong attention to det