Account Executive at Omnicom in Washington, DC

Job description

Agency: FleishmanHillard Job Function: Consulting Job Subfunction: Business and Change Consulting Job Description: Paid Media Account Executive – Healthcare & Life Sciences Position Overview We are seeking a Paid Media person to support the planning, execution, monitoring, and optimization of paid media campaigns for leading pharmaceutical and healthcare brands. This role will work across a variety of paid platforms, including LinkedIn, Meta, YouTube, and other relevant channels, to amplify important healthcare communications targeting healthcare professionals (HCPs), patients, caregivers, and other stakeholders. The ideal candidate will be detail-oriented, analytically minded, and comfortable working in a highly regulated industry where accuracy, confidentiality, compliance, and timing are critical. Campaigns will support high-profile pharmaceutical communications, including major medical meetings, clinical trial data announcements, FDA regulatory milestones, disease awareness initiatives, and new product launches. FleishmanHillard values the importance of impact and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. We stay true to our commitment to our people and the communities in which we live and work. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our impact and inclusion goals. Your Responsibilities Paid Media Strategy & Execution Support the development and execution of paid social media strategies across pharmaceutical and healthcare accounts. Assist with campaign setup, audience targeting, budget pacing, activation, and optimization across LinkedIn, Meta, YouTube, and other relevant platforms. Support paid media campaigns surrounding major medical congresses, clinical data milestones, FDA approvals, and pharmaceutical product launches. Help develop targeting strategies to reach relevant HCPs, patients, caregivers, advocacy organizations, and other healthcare stakeholders. Coordinate with social, content, creative, and account teams to ensure paid media campaigns align with broader communications objectives. Performance Monitoring & Optimization Monitor campaign performance, including impressions, reach, engagement, click-through rates, and other relevant KPIs. Identify opportunities to optimize audience targeting, creative assets, media placements, and budget allocation. Assist with campaign reporting, performance analysis, benchmarking, and recommendations. Stay informed about emerging social media capabilities, platform changes, and paid media best practices. Pharmaceutical Compliance & Campaign Readiness Support the activation of campaigns in a highly regulated environment, adhering to pharmaceutical advertising, privacy, and platform policies. Coordinate with account teams to ensure advertising materials have received appropriate Medical, Legal, and Regulatory (MLR) approval before publication. Maintain strict confidentiality when handling sensitive, embargoed information related to clinical trial results, regulatory decisions, and product announcements. Support time-sensitive campaign launches tied to medical congress presentations, press announcements, and regulatory milestones. Ensure approved claims, required safety information, audience restrictions, and other compliance considerations are reflected in campaign execution. Your Experience, Skills & Competencies Bachelor's degree in marketing, communications, advertising, or a related field, or equivalent experience. 1–3 years of experience in paid social media, digital advertising, or performance marketing, ideally within an agency environment. Working knowledge of paid media platforms such as LinkedIn Campaign Manager, Meta Ads Manager, and Google Ads/YouTube. Strong analytical skills and familiarity with paid media reporting and performance metrics. Excellent organizational skills,